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Marketing Specialist
Rightcapital - Shelton, CT
posted 3 months ago
About the position
The Marketing Specialist at RightCapital will play a crucial role in supporting the Sales team by creating and optimizing content to enhance customer engagement. This position involves monitoring email performance, producing marketing materials, and conducting training sessions to ensure the Sales team is equipped with the best practices and insights. Reporting to the VP of Marketing, this role offers an excellent opportunity for career growth within a dynamic and fast-paced environment.
Responsibilities
- Monitor email performance for Sales Associates and Sales Development Reps, implementing new content optimizations via Salesloft and Salesforce.
- Produce new written and visual content for the team to leverage during the sales cycle, covering everything from prospecting to post-demo workflows.
- Manage effective distribution process of leads to the Sales Development organization, leveraging Salesforce data wizard and MS Excel.
- Conduct regular training sessions, staying abreast of the latest trends to bring product and industry insights to the Sales team.
- Maintain a content repository for the Sales team, making it easy for them to find and leverage Marketing-generated content in their day-to-day activities.
- Continuously identify new content ideas from across the company, partnering with the Marketing team to bring new campaigns to life.
Requirements
- 1-3 years of Marketing experience preferred.
- Bachelor's degree in Marketing, Business, or a related field.
- Prior experience or familiarity with Salesforce, Salesloft, and Canva.
- A strong understanding of the sales environment, including sales content, tools, and training best practices.
- Experience preferred, but a strong interest in marketing SaaS products within the financial planning industry is required.
Benefits
- Competitive salary
- Group medical health insurance - multiple options with generous subsidies
- Vision and Dental group insurance
- 401(k) Plan with 100% employer match up to 3%, then 50% employer match from 3-5%
- $1,200 yearly wellness fund that allows employees to improve all aspects of their wellbeing
- Free onsite gym membership
- Free weekly team breakfast and lunch
- Flexible vacation (no limit)
- Casual dress code
- Pet-friendly office
- Fun and social outings, including happy hours and team building events
- Exciting growth opportunities
