Marketing Specialist

D.R. Horton - Kingsport, TN

Full-time - Entry Level

Kingsport, TN

Construction of Buildings

About the position

D.R. Horton, Inc., the largest homebuilder in the U.S., is seeking a Marketing Specialist to lead the development of a comprehensive strategic marketing plan for the division while ensuring brand consistency. The ideal candidate will coordinate with the Sales Manager to develop and manage the marketing and communication plan, supporting sales area managers, marketing personnel, and relevant division personnel to ensure the marketing plan is executed in line with the division goals. This role involves a variety of marketing and sales initiatives, including project positioning, timelines, social media management, sales center and model design/setup, advertising, signage, collateral design, and digital marketing efforts. The Marketing Specialist will assist in coordinating with third-party vendors, including signage companies, model decorators, and digital advertising vendors. They will also work with other departments to create and maintain marketing materials and community identity. The role requires updating, maintaining, and creating website presences on a division, community, and home-specific level, as well as completing website changes and updates through the company's content management platform, Content Management System (CMS). In addition to these responsibilities, the Marketing Specialist will gather estimates and sources for marketing and sales initiatives, update and maintain the vendor database, organize community marketing files, and maintain marketing collateral inventory. Ensuring brand standards are maintained for all projects is crucial, as is overseeing social media and online reputation for all communities. The role also includes executing e-blast campaigns, assisting in daily administrative responsibilities, coordinating and managing marketing events at sales centers, and assisting in training and marketing best practices or new tools/platforms. The candidate must be able to work overtime, travel overnight, and lift as necessary, while also being able to travel independently from job site to job site.

Responsibilities

• Support marketing and sales initiatives including project positioning, timelines, social media, sales center, and model design/set up, advertising, signage, collateral design, digital marketing efforts, etc.
• Assist in coordination with third party vendors including signage companies, model decorators, digital advertising vendors, etc.
• Coordinate with other departments on the creation and maintenance of marketing materials and community identity.
• Update, maintain, and create website presences on a division, community, and home-specific level.
• Complete website changes and updates through the company's content management platform, Content Management System (CMS).
• Gather estimates and sources for marketing and sales initiatives.
• Update and maintain vendor database, organize community marketing files and maintain marketing collateral inventory.
• Ensure brand standards are maintained for the projects.
• Oversee social media and online reputation on behalf of all communities.
• Execute e-blast campaigns including Jotforms submittals, copywriting, and proofing.
• Assist in daily administrative responsibilities including invoice reconciliation and general upkeep of marketing material inventory.
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company.
• Coordinate and manage marketing events at sales centers, attend events as necessary.
• Assist in training and marketing best practices or new tools/platforms.
• Assist in the creation and proofreading of marketing collateral.
• Oversee model home and sales center installation and maintenance.
• Manage division requested website changes and additions.

Requirements

• Associate degree or equivalent from two-year college or technical school.
• Two to four years related experience and/or training.
• Strong communication skills.
• Attention to detail and creative thinking.
• Ability to work independently and as part of a collaborative team.
• Highly motivated self-starter.
• Ability to manage multiple functions and roles concurrently.
• Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications.
• Proficiency with MS Office and Adobe Suite.

Nice-to-haves

• Bachelor's degree from a four-year college or university in Communication, Marketing or a related field preferred.
• Experience with Google Analytics, SEO best practices, social media sites, and photography and video editing.
• Knowledge of MLS and realtor sites such as Zillow and Realtor.com a plus.

Benefits

• Medical, Vision and Dental
• 401(K)
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life Insurance
• Vacation, Sick, Personal Time and Company Holidays