Johnstone Supply - Kenilworth, NJ
posted 4 months ago
As a Marketing Specialist at Johnstone Supply, you will play a crucial role in shaping the marketing strategies and business objectives across all branch locations. This position is ideal for someone who thrives in a creative environment and is eager to contribute to a team that values the input of its members. Johnstone Supply, a family-owned HVAC/R wholesale distributor established in 1987, operates 11 branch locations throughout Northern, Central, and Southern New Jersey, as well as New York. Your primary responsibilities will include recommending, creating, managing, and maintaining all written copy and graphic design assets, which encompass video, product descriptions, print materials, and digital content. You will also be responsible for composing and executing email campaigns, maintaining the marketing calendar, and ensuring that all marketing efforts align with the company's brand image and goals. In this role, you will continually develop fresh ideas that align with company objectives and collaborate with various departments to promote strategies and initiatives internally. You will contribute to the strategic direction of the company by driving product positioning and customer segmentation decisions, as well as executing marketing initiatives. Close collaboration with the inventory and product management teams will be essential to identify market requirements for products and categories, as well as to position and promote these effectively. Regular reporting on market insights, emerging trends, and best practices in marketing will be part of your responsibilities, along with detailing how these insights can be leveraged to benefit Johnstone Supply. You will drive the execution of marketing initiatives through appropriate channels, ensuring that the marketing team is aligned and effective in their efforts.