Marketing Specialist

$74,550 - $103,200/Yr

Wolters Kluwer - Waltham, MA

Full-time

Waltham, MA

Publishing Industries

About the position

In this hybrid role with Wolters Kluwer CCH® Tagetik North America, you will play a pivotal part in enhancing email marketing strategies and overall marketing performance for our Corporate Performance & ESG Division. This position is designed for individuals who are passionate about data-driven marketing and are eager to contribute to a growth-phase business. Your primary focus will be on developing and executing email campaigns that align with our demand leaders' marketing plans and go-to-market strategies. You will be responsible for ensuring the quality of these campaigns and analyzing their performance to derive actionable insights that will inform future marketing decisions. As a key member of the team, you will harness your expertise to drive operational efficiencies and understand the effectiveness of various marketing channels. Your role will involve not only the execution of email strategies but also the analysis of campaign data to identify trends and areas for improvement. You will collaborate closely with North America and Global Marketing teams, as well as Inside Sales and Divisional Marketing Operations, to innovate and test new strategies that meet our marketing goals. This position is ideal for someone who thrives in a collaborative environment and is eager to make a significant impact on the business's growth trajectory. Your contributions will be vital in delivering quantifiable improvements in email marketing results, optimizing campaign performance, and ensuring that marketing goals are met. You will also be tasked with developing user-friendly reporting and visualization dashboards to communicate key insights effectively. This role requires a blend of analytical skills, project management capabilities, and a strong focus on collaboration and communication.

Responsibilities

• Ensure contribution to and alignment with our demand leaders' marketing plans and GTM strategies.
• Develop, gain buy-in for, build, execute and manage email campaigns in Marketo to drive and convert ICP-aligned leads, MQLs and SQLs, resulting in pipeline that delivers closed/won deals.
• Deliver quantifiable improvements in email results.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Provide key information and recommendations to ensure marketing goals and plans are met to grow pipeline and sales.
• Identify marketing performance wins and issues and pinpoint root causes/routes to repeatability using a variety of tools.
• Effectively communicate and support analyses by refining and/or developing easy-to-use reporting and/or visualization dashboards.
• Understand new and relevant KPI metrics requirements for performance and optimization purposes.
• Collaborate with North America and Global Marketing, Inside Sales and Divisional Marketing Operations teams to test strategies, innovate, and help ensure North America marketing goals and needs are met.
• Other responsibilities as assigned by manager and/or need by the business.

Requirements

• 2-3 years' marketing experience, including background in email marketing; facility with reporting a must, dashboarding and analyses desired.
• In-platform execution experience setting up/automating campaigns in a MAP.
• You are a data, analysis and process champion who enables the team to maximize results.
• Analytical skills and/or demonstrated desire to learn them for identifying opportunities within data.
• Record of building and scaling email campaigns with a strong focus on ROI.
• Leans into collaboration, communication and transparency with solid written and verbal communication abilities, plus presentation skills.
• Strong project management skills.
• Critical thinker and creative problem-solver.
• Bachelor's degree in Marketing or relevant field.

Nice-to-haves

• Marketing - Digital, PPC, and/or other acquisition marketing, remarketing/retargeting
• Marketing Automation (especially Marketo) and CRM (especially Salesforce)
• Reporting