About the position
OUTFRONT is one of North America's most innovative media companies, leveraging creative excellence, unbeatable locations, and smart audience data to transform advertising. The company aims to foster growth for people, places, and businesses by creating meaningful connections between brands and audiences through a diverse range of out-of-home assets, including billboards and transit displays. OUTFRONT operates across over 150 markets, prioritizing stakeholder interests, including clients, employees, and communities, while promoting a diverse and inclusive work environment. The role involves working directly with the Senior Regional Marketing Director and Sales Management to support marketing efforts. The ideal candidate is a self-starter, an excellent communicator, and adept at multitasking in a fast-paced environment. Responsibilities include developing, amplifying, and maintaining sales tools and marketing initiatives across various departments such as marketing, research, sales, social, and creative.
Responsibilities
- Upkeep of local marketing collateral on internal server, website, and intranet.
- Fulfill all national marketing requests, i.e., newsletter stories, media kits, etc.
- Create and maintain local materials.
- Develop customized collateral for specific clients and targets.
- Ideate, research, and design proactive materials.
- Collaborate with Sales Teams and Managers on local, regional and national projects, presentations, proposals and other sales/marketing collateral.
- Assist in writing & developing market content for outfront.com and OUTFRONT's social channels.
- Become research expert within the market.
- Learn, work with, and understand marketing research as it can best be used on sales collateral, competitive research requests, customized presentations, etc.
- Ability to analyze and pull insights from data sets.
- Attend and present updates at local weekly sales meetings, marketing meetings, etc.
- Respond in timely manner to Account Executive's questions, sales needs, and handle all incoming requests appropriately and accurately.
- Collaborate with the regional marketing team on various projects, including all project phases from brainstorming, creation, delivery, and follow up.
- Be responsive and complete projects as needed and as directed by the Senior Regional Marketing Director and/or Sales Management.
- Prioritize current marketing needs on a daily, weekly, and long-term basis, communicating those goals daily to Senior Regional Marketing Director, revising as needed.
Requirements
- 3+ years professional experience. Advertising agency/marketing experience highly preferred.
- Bachelor's Degree
- Strong market(s) knowledge
- Experience utilizing Adobe Creative Suite including InDesign & Photoshop and Microsoft Office including PowerPoint
- Must be able to work in fast-paced environment: meet strict deadlines & handle multiple ongoing projects concurrently
- Must be able to work in a team setting and independently, many times taking initiative/lead on projects and requests
- Must be able to take initiative, introduce new ideas with an emphasis on 'forward thinking' and sales generation
- Desire to learn marketing/advertising and how our business fits into 'The Big Picture'
- Strong eye for design/visual aesthetics
- Stellar writing, organizational, and time management skills
- Passionate - no job too small mentality
- Professional advertising/marketing experience a plus
Benefits
- Medical, Dental, Vision (including same and opposite-sex domestic partners)
- HSA and FSA plans, Family Benefits, Pet Benefits
- 401(k) Plan with an Employer Match
- Paid Time Off, Commuter Benefits, Educational Assistance
- Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)
