Marketing Specialist

About the position

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch. Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing. This role is onsite 5 days a week in Fremont, CA.

Responsibilities

• Cultivate and maintain strong relationships with key local, regional, and national media outlets, as well as freelancers and influencers
• Conduct research to support PR campaigns, including marketing research, media monitoring, and competitive analysis
• Crafting compelling creative strategies and campaign concepts
• Executing promotional events and ad campaigns through multiple channels, such as social media (Wechat, Red Book, Facebook, Instagram), digital media, traditional media, and offline events
• Analyzing campaign results (conversion rates, traffic, etc.) to help shape future marketing strategies
• Collaborating with peers and other stakeholders in the company in creating brand awareness
• Develop, recommend, and execute marketing campaigns across various paid social platforms
• Accountable for achieving customer acquisition goals through paid marketing initiatives
• Collaborate with major media platforms to create innovative and impactful marketing campaigns
• Deep expertise in paid social media and driving e-commerce (direct response); experience with online-to-offline, app acquisition campaigns
• An in-depth examination of the weekly performance, to understand trends, identify successes and opportunities, and forecast future channel performance
• Supporting the execution of a broader marketing plan as assigned
• Ideating for creatives and campaigns
• Responsible for paid marketing customer acquisition
• Own and further relationships with major media platforms

Requirements

• Bachelor’s degree in Public Relationship & Corporate Communication, Marketing or relevant field
• 1-year professional experience in Influencer Marketing
• Data Analysis
• Content Creation (Content Marketing)
• Marketing Analytics
• Search Engine Optimization
• Paid Digital Advertising
• Social Media Marketing
• Customer Relationship Management

Benefits

• Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
• 401k, 4% company match
• Equity and Bonus
• Vacation, sick and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits