Marketing Specialist

Mcnaughton-Mckay - Columbus, MI

Full-time

Columbus, MI

Specialty Trade Contractors

About the position

The Marketing Specialist plays a crucial role in executing local marketing strategies and building strong relationships with the local sales team, vendors, customers, and community to grow our business in a specific region. In this role, you will participate in sales and engineering meetings to stay informed about sales team goals and objectives and how marketing can contribute. You will collaborate with the sales team to plan, organize, and execute local events to engage with suppliers and customers. Additionally, you will develop and manage local marketing campaigns to drive lead generation and sales growth that align with sales goals. You will also collaborate with suppliers and partners to create marketing campaigns that promote their products and services. Your responsibilities will include assisting with ordering promotional materials and merchandise to support marketing initiatives, maintaining and updating the local marketing calendar to ensure timely execution of marketing activities in your region, and taking full ownership of local marketing campaigns, including checklist and detail management, approval submissions, and message-on-hold updates. Furthermore, you will solicit routine feedback from the sales team on leads generated and pushed to Salesforce, coordinate AD Field Marketing Summit events, and execute the high-level strategy developed by the Vendor Relations team. Generating and presenting reports to the sales team on the performance of local marketing initiatives will help in making data-driven decisions. You will assist sales management in creating strategic presentations and materials for customer meetings, collaborate with the marketing operations team to update and improve website content, and ensure all regional supplier co-op funds are planned for and claimed. Lastly, you will work closely with the marketing operations team to create campaign assets in Salesforce Marketing Cloud Account Engagement (Pardot) including forms, emails, etc., and perform other duties as assigned.

Responsibilities

• Participate in sales and engineering meetings to stay informed about sales team goals and objectives and how marketing can contribute.
• Collaborate with sales team to plan, organize and execute local events to engage with suppliers and customers.
• Develop and manage local marketing campaigns to drive lead generation and sales growth that align with sales goals.
• Collaborate with suppliers and partners to create marketing campaigns that promote their products and services.
• Assist with ordering promotional materials and merchandise to support marketing initiatives.
• Maintain and update local marketing calendar to ensure timely execution of marketing activities in your region.
• Take full ownership of local marketing campaigns, including checklist and detail management, approval submissions and message-on-hold updates.
• Solicit routine feedback from sales team on leads generated and pushed to Salesforce.
• Coordinate AD Field Marketing Summit events and execute the high-level strategy developed by the Vendor Relations team.
• Generate and present reports to sales team on the performance of local marketing initiatives, helping to make data-driven decisions.
• Assist sales management in creating strategic presentations and materials for customer meetings.
• Collaborate with the marketing operations team to update and improve website content, ensuring it aligns with local marketing efforts.
• Collaborate with sales management to ensure all regional supplier co-op funds are planned for and claimed.
• Work closely with the marketing operations team to create campaign assets in Salesforce Marketing Cloud Account Engagement (Pardot) including forms, emails, etc.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of experience in field marketing or a related role.
• Ability to work with a high level of independence and initiative driving projects forward.
• Ability to provide insight and direction, helping to guide team towards shared objectives.
• Strong project management skills.
• Excellent communication and interpersonal abilities.
• Proficiency in marketing software and tools (ex. Salesforce Marketing Cloud Account Engagement (Pardot), Adobe Creative Cloud Suite, Microsoft 365)
• Self-motivated with the ability to work both independently and in a team.