Marketing Specialist

Butler Machinery - Fargo, ND

Full-time - Entry Level

Fargo, ND

501-1,000 employees

Rental and Leasing Services

About the position

The Marketing Specialist at Butler Machinery Company is responsible for developing and executing comprehensive marketing strategies focused on construction products. This role emphasizes managing digital platforms and enhancing customer engagement to drive business growth and equipment sales. The ideal candidate will possess a strategic mindset and a passion for marketing, working collaboratively to support construction growth initiatives.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with business objectives.
• Define and develop target audiences, personas, and value propositions.
• Set clear marketing goals, objectives, and timelines in collaboration with the marketing team and key stakeholders.
• Plan and execute integrated marketing campaigns across multiple channels.
• Monitor campaign performance, optimize for better results, and evaluate marketing ROI (MROI).
• Implement marketing automation tools to streamline campaign processes.
• Oversee continuous design improvements and structural updates of construction content on the company website.
• Conduct keyword research to enhance SEO and improve search engine visibility and ranking.
• Optimize website content, including meta tags and structural elements.
• Plan and create content that aligns with customer journey stages.
• Utilize user-generated content to enhance authenticity and engagement.
• Plan and execute organic social media strategies.
• Develop and manage content calendars for various digital platforms.
• Leverage social listening tools to monitor and respond to customer interactions.
• Optimize landing pages to improve conversion rates and user experience.
• Support pricing strategies and programming initiatives to drive aftermarket sales.

Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent combination of experience and education.
• Proven experience in digital marketing, SEO, and content management.
• Experience in website, keyword, and SEO best practices.
• Excellent communication skills, both written and verbal.
• Ability to set goals, define strategies, and execute marketing plans effectively.
• Experience with social media management, content creation, and social listening tools.
• Strong analytical skills to evaluate marketing performance and optimize strategies.
• Familiarity with marketing automation tools and CRM systems.

Benefits

• 401(k)
• AD&D insurance
• Disability insurance
• Employee assistance program
• Financial planning services
• Health insurance
• Health savings account
• Flexible Benefit Plans
• Dental Insurance
• Vision Insurance
• Basic Life/AD&D and Supplemental Life Insurance
• Employer paid Short-Term Disability Coverage
• Long-Term Disability Coverage
• Maternity / Paternity Benefits
• Holidays
• Paid Time Off (PTO)