Amerilife Group - Clearwater, FL

posted 4 months ago

Full-time
Clearwater, FL

About the position

The Marketing Specialist at AmeriLife Group, LLC plays a crucial role in leveraging digital experiences to facilitate essential tasks across various digital channels. This position is situated within a dynamic and fast-paced environment, where collaboration with enthusiastic professionals is key to integrating the diverse elements of digital marketing. The Marketing Specialist will be responsible for implementing and maintaining weekly tasks, managing and publishing content across platforms such as Google Ads, WordPress, and various social media channels. This role requires a keen eye for detail and a commitment to ensuring that all content aligns with the company's style, quality, and tone. In addition to content management, the Marketing Specialist will work closely with the marketing team to streamline and optimize campaigns, ensuring that all digital marketing efforts are effective and efficient. Regular reporting on key performance indicators (KPIs) to stakeholders is also a critical aspect of this role, providing insights into the success of various marketing initiatives. The ideal candidate will possess a blend of creativity and analytical skills, enabling them to create quality assurance guidelines and processes that enhance user experience across all digital platforms. Overall, this position is designed for individuals who are passionate about digital marketing and are eager to contribute to the success of a leading company in the insurance and financial services industry. The Marketing Specialist will have the opportunity to make a significant impact by driving engagement and supporting the company's mission to provide valuable solutions for those planning for retirement.

Responsibilities

  • Implement and maintain weekly assigned tasks.
  • Manage and publish weekly content utilizing platforms such as Google Ads, WordPress, and various social media channels.
  • Work with the marketing team to streamline and optimize campaigns.
  • Ensure content is consistent concerning style, quality, and tone.
  • Create quality assurance guidelines and processes to maximize user experience.
  • Provide regular reporting on KPIs to key stakeholders.

Requirements

  • Bachelor's Degree in Marketing or related field.
  • Beginner knowledge of HTML.
  • Hands-on experience utilizing social media.
  • Prior Digital Marketing Experience is a plus.
  • Experience with Direct-to-Consumer brands is a plus.
  • Experience in insurance, healthcare, or similarly regulated industries is a plus.
  • Excellent time management, organization, and communication skills.
  • Excellent verbal and written communication skills.
  • Excellent organizational skills and attention to detail.
  • Strong analytical and problem-solving skills.
  • Ability to work with digital content management systems.
  • Proficient with Microsoft Office Suite or related software.

Nice-to-haves

  • Experience with Direct-to-Consumer brands is a plus.
  • Experience in insurance, healthcare, or similarly regulated industries is a plus.
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