Marketing Specialist

Tyler Technologies - Orono, ME

Full-time

Orono, ME

Professional, Scientific, and Technical Services

About the position

Tyler Technologies is seeking a Marketing Specialist to join our Civic Services marketing team. This role is ideal for individuals who are passionate about creating compelling content, executing effective lead generation campaigns, and collaborating with a diverse team. As a Marketing Specialist, you will be responsible for executing projects that align with our business goals, generate leads, enhance brand recognition for Tyler solutions, and foster loyalty among our prospects and clients. In this position, you will work cross-functionally with the Civic Services marketing team on a variety of projects, including content development, project management, and campaign planning and execution. Your ability to collaborate with others for project planning, as well as your independence in executing multiple concurrent campaigns and projects, will be crucial. Your contributions will not only enhance our brand but also position Tyler favorably for consideration and assist in closing new business opportunities. The Marketing Specialist will develop and implement innovative, multi-faceted marketing campaigns that may include email, blogs, white papers, social media, web content, webinars, infographics, advertising, videos, and in-person interactions with clients and prospects. You will engage with internal subject matter experts to gain insights into our products and our clients' needs, allowing you to create more informative and targeted content and campaigns. Additionally, you will track project, campaign, and advertising results for reporting purposes, ensuring that we stay abreast of industry and marketing best practices, trends, ideas, tools, and technology.

Responsibilities

• Develop and implement innovative, multi-faceted marketing campaigns, which may include email, blogs, white papers, social media, web, webinars, infographics, advertising, videos, and in-person touchpoints with clients and prospects.
• Engage with internal subject matter experts to learn about our products and our client's needs to develop more informative and targeted content and campaigns.
• Write effective, compelling content that aligns with the Tyler voice and writing style.
• Identify opportunities for driving Tyler's messaging and content to the marketplace in a highly impactful way.
• Develop and execute content marketing strategies to drive engagement and generate leads.
• Track project, campaign, and advertising results for reporting.
• Stay updated on industry and marketing best practices, trends, ideas, tools, and technology.

Requirements

• Bachelor's degree in a related field or equivalent experience
• At least 3 years of marketing experience
• A deep understanding of marketing vehicles, including email, collateral, video, trade shows, advertising, web, and content marketing
• Outstanding writing and storytelling skills, including the ability to create impactful marketing messages for a business to business or business to government audience
• Proven experience effectively managing a variety of marketing projects and timelines
• Knowledge of AP style
• Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• An understanding of graphic applications, image/media files, web media/interactive marketing, etc.
• A proactive mindset and a desire to exceed expectations
• Enjoy collaborating within a team environment
• Technology/software industry and public sector experience preferred.

Nice-to-haves

• Experience in the technology/software industry
• Familiarity with public sector marketing