Marketing Specialist

First Business Bank N.A - Madison, WI

Full-time - Mid Level

Madison, WI

About the position

The Marketing Specialist at First Business Bank plays a crucial role in the Marketing department, focusing on the strategic execution of social media campaigns, particularly on LinkedIn. This position involves collaboration with marketing leadership to align with strategic goals, manage social media channels, and maintain the company's brand reputation. The role is essential for driving growth through effective social media strategies in a highly regulated financial industry.

Responsibilities

• Draft, review, and post content for marketing communication campaigns that support brand or lead generation efforts.
• Provide backup support for web and email production tasks, including two email campaigns and two website projects per week.
• Develop, implement, and maintain strategic marketing plans for social media channels, ensuring integration with broader marketing strategy.
• Train company staff on building their personal brand on LinkedIn and using social media advocacy tools.
• Manage and monitor corporate social media channels and assist with monitoring brand mentions.

Requirements

• Bachelor's degree in marketing or related field
• 2+ years of experience in communications and/or marketing, with extensive social media experience
• Experience running a corporate social media platform
• Comfortable in a fast-paced environment
• Strong problem-solving skills and ability to troubleshoot effectively
• Desire to continually learn and grow skills, especially in technology and AI

Benefits

• Comprehensive total rewards to support team members
• Commitment to valuing diversity and improving communities