Marketing Specialist

$80,000 - $80,000/Yr

Minearc Systems - Lancaster, TX

posted 4 months ago

Full-time
Lancaster, TX

About the position

MineARC Systems is the global leader in controlled environments for the mining, tunneling, chemical processing, disaster relief, and biotechnology industries. We specialize in the manufacture and supply of emergency refuge chambers, safe havens, disaster shelters, and grow chambers, along with a range of remote monitoring, tracking, and communications technologies. We are currently seeking a passionate Marketing Specialist to join our team. This role is pivotal in managing all marketing-related activities across the Americas, requiring a blend of excellent organization, creativity, and time management skills. As a Marketing Specialist, you will be responsible for generating and adhering to marketing plans and budgets, organizing expos, conferences, and events, and assisting with the generation of content and coordination of mail-outs and online marketing campaigns in collaboration with the group marketing team. You will also be tasked with writing case studies and newsletter articles, managing merchandise and marketing collateral stock levels, and providing support to sales representatives across the Americas to implement their business plans, including marketing strategies and tactics for optimal results. Your role will involve content creation using InDesign and Photoshop for ads, brochures, and quote templates, as well as monitoring and driving online campaigns through Google AdWords, regionally specific SEO, and social media. Additionally, you will be responsible for taking pictures and videos for content marketing, reporting weekly activities to the General Manager, and participating in regular meetings with MineARC's Australian marketing team. This position offers a challenging and rewarding work environment where your efforts will be generously rewarded.

Responsibilities

  • Generating and adhering to marketing plans and budgets.
  • Organization of expos, conferences, and events.
  • Assisting with generation of content and coordination of mail-outs and online marketing campaigns with the group marketing team.
  • Writing case studies and newsletter articles.
  • Managing merchandise and marketing collateral stock levels.
  • Working with sales representatives across the Americas to support the implementation of their business plans, including marketing strategies and tactics.
  • Content creation in InDesign and Photoshop including ads, brochures, and quote templates.
  • Monitoring and driving online campaigns (Google AdWords, regionally specific SEO, social media, etc.).
  • Taking pictures and videos useful for content marketing.
  • Weekly activity reporting to the General Manager.
  • Regular meetings with MineARC's Australian marketing team.

Requirements

  • Bachelor's degree in marketing or related degree.
  • 3 years of experience in digital marketing.
  • 3 years of experience in photography.
  • 3 years of experience in videography.
  • 5 years of experience in marketing.
  • Experience in marketing a product, especially B2B.
  • Adobe InDesign and Photoshop experience.
  • Google AdWords experience.
  • Email campaigns (Mailchimp) experience.
  • Social media content experience.
  • Strong proof editing experience.
  • Ability to understand the technical products manufactured.

Nice-to-haves

  • Bilingual in Spanish.
  • Experience in an ISO9001:2015 certified company.

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
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