Marketing Specialist

$55,000 - $65,000/Yr

Barkan Management Co. - Newton, MA

Full-time - Mid Level

Newton, MA

501-1,000 employees

Real Estate

About the position

The Marketing Specialist at Barkan Management Company is a pivotal role focused on developing and executing marketing strategies to enhance brand visibility and engagement. This position involves creating compelling content, managing social media presence, and conducting market analysis to inform strategic decisions. The ideal candidate will thrive in a dynamic environment and contribute to the company's growth through innovative marketing initiatives.

Responsibilities

• Lead the creation and execution of marketing plans that align with company vision and objectives.
• Develop engaging written and visual content for various channels, including social media, email, newsletters, blogs, and the company website.
• Conduct in-depth market research to identify trends, customer needs, and competitive landscapes.
• Plan, execute, and monitor marketing campaigns, using analytics to measure success and optimize performance.
• Manage and grow the company's social media presence, crafting authentic connections with the audience.
• Plan and execute company events, trade shows, and webinars to boost brand visibility.
• Analyze and report on marketing activities, sharing insights and recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in a marketing role.
• Proven understanding of digital marketing tools and techniques, including SEO, social media, and email marketing.
• Proficiency in design tools like Canva and a portfolio showcasing design work.
• Excellent written and verbal communication skills.
• Strong analytical skills and attention to detail.
• A proactive, independent work ethic with the ability to thrive in a fast-paced environment.

Benefits

• Medical/Dental/Vision
• Flexible Spending Accounts
• Life Insurance
• Short and Long-Term Disability
• Paid Time Off
• 401(k) Match
• Group Legal/Critical Illness/Hospitalization/Accident/Pet Insurance
• Employee Assistance Program
• Opportunities for professional growth and development.