Marketing Specialist

TEKsystems - Hartford, CT

Full-time - Entry Level

Hartford, CT

10,001+ employees

Professional, Scientific, and Technical Services

About the position

Our direct client in Hartford, CT is hiring a Marketing Specialist to join their dynamic team supporting various enterprise initiatives. This role is an hourly paid consulting position working 3 onsite in Hartford and 2 days remotely. The Marketing Specialist will assist the Content Management team in the development of graphic, written, and/or multimedia digital content for marketing initiatives that support our enterprise, business unit, domestic and international partner goals. The specialist will follow established written and multimedia content and design standards and best practices consistent with brand and marketing objectives. In this position, the Marketing Specialist will work within the Content Management System (CMS) and Digital Asset Management System (DAM) to publish new and updated content for assigned websites. It is crucial that the content is formatted consistent with SEO best practices to enhance visibility and engagement. The role also involves collaboration with business stakeholders and other Publishing Specialists on large projects, managing and updating project plans as appropriate. This position is integral to ensuring that marketing initiatives are effectively communicated and aligned with the company's strategic goals.

Responsibilities

• Assist the Content Management team in developing graphic, written, and multimedia digital content for marketing initiatives.
• Follow established content and design standards consistent with brand and marketing objectives.
• Work within the Content Management System (CMS) and Digital Asset Management System (DAM) to publish new and updated content.
• Ensure content is formatted consistent with SEO best practices.
• Collaborate with business stakeholders and other Publishing Specialists on large projects, managing and updating project plans.

Requirements

• Experience in content management and digital marketing.
• Proficiency in using Content Management Systems (CMS) and Digital Asset Management Systems (DAM).
• Strong understanding of SEO best practices and content formatting.
• Ability to collaborate effectively with stakeholders and manage project plans.

Nice-to-haves

• Experience in graphic design or multimedia content creation.
• Familiarity with marketing analytics tools.
• Knowledge of brand management and marketing strategies.

Benefits

• Hourly pay for consulting position.
• Flexible work schedule with remote work options.