Marketing Strategist - Program Manager *Remote*

Providence St. Joseph Health - Renton, WA

Full-time - Mid Level

Remote - Renton, WA

Management of Companies and Enterprises

About the position

The Marketing Strategist - Program Manager at Providence St. Joseph Health is responsible for creating and managing comprehensive marketing strategies that support business initiatives and enhance brand presence for both provider and partner audiences. This role involves developing campaigns to drive brand awareness, lead generation, and database acquisition while utilizing analytical skills to interpret data and trends for strategic decision-making. The position requires strong communication skills to craft messages for diverse audiences and collaboration with cross-functional teams to implement integrated marketing campaigns across various channels.

Responsibilities

• Develop comprehensive marketing strategies and plans that align with business goals, target audience needs, and industry trends
• Conduct market research and competitive analysis to identify opportunities for growth, differentiation, and market positioning
• Collaborate with cross-functional teams to implement integrated marketing campaigns across various channels, including digital, social media, email, and traditional marketing
• Identify and incorporate opportunities in overall marketing strategy that position our brand and our organization's executives as thought leaders in the industry
• Be the primary point of contact for the Partner Development team in support of new business development
• Own the process for execution and on-time delivery of campaign assets across all platforms
• Work closely with marketing channel specialists to ensure assets support campaign objectives
• Define key performance indicators (KPIs) to track the effectiveness of marketing strategies and provide regular reports and insights to stakeholders
• Continuously monitor and analyze market trends, consumer behavior, and campaign performance to optimize strategies and adapt to changing market dynamics
• Identify and recommend new marketing opportunities, partnerships, and channels to expand reach, engage target audiences, and drive brand awareness
• Stay current with emerging marketing technologies, tools, and best practices to drive innovation and efficiency in marketing strategies
• Partner with Senior Manager, Marketing to identify budget needed to support recommended strategies.

Requirements

• Bachelor's Degree in Marketing, Advertising or Communications
• 5+ years of experience in communications or marketing
• 3+ years of experience in channel marketing specifically working to develop a consumer engagement strategy; preferably with an integrated health care delivery system
• Experience with CRM tools

Benefits

• 100% remote work for applicants residing in Washington and Oregon
• Competitive salary based on location
• Opportunities for professional development and growth