About the position
The Marketing Strategist at Nemours Children's Health plays a vital role in supporting the organization's strategic objectives by developing and managing comprehensive marketing plans for key services and initiatives. This position ensures alignment with organizational goals and collaborates closely with leadership to support the annual marketing planning process. The role involves utilizing market research and industry trends to drive cohesive marketing efforts that achieve key business objectives.
Responsibilities
- Perform market research to segment the market and establish buyer insights.
- Establish a planful, strategic mindset across MarCom and work cross-functionally to support planned work.
- Coordinate and develop strategic plans for enterprise initiatives that align with enterprise goals.
- Collaborate with the content strategy team to ensure consistency in messaging, branding, and positioning across all platforms.
- Facilitate the development and implementation of marketing processes and workflows to optimize efficiency.
- Define competitive intelligence by analyzing direct competitors and adjacent regions.
- Support comprehensive market segmentation efforts to effectively position Nemours in the marketplace.
- Provide actionable recommendations based on data-driven insights to improve marketing performance.
Requirements
- Bachelor's Degree
- Minimum three years of experience in strategic marketing, business development, or a similar role, preferably in a healthcare or nonprofit setting; five plus years preferred.
- Familiarity with performing market analysis and applying insights into effective strategies.
- Knowledge of web analytics tools (e.g., Google Analytics).
Benefits
- 403(b)
- 403(b) matching
- 457(b)
- AD&D insurance
- Disability insurance
- Paid holidays
- Paid parental leave
