Marketing Strategist

Staffmark - Ridgefield Park, NJ

Full-time - Senior

Ridgefield Park, NJ

Administrative and Support Services

About the position

The Marketing Strategist at Staffmark Workforce Solutions is a pivotal role responsible for delivering high-quality work on significant internal projects, including annual planning and C-suite reporting. This position supports the Director of Strategy, Operations & Analytics and requires expertise in Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA). The strategist will research, evaluate, and plan large-scale strategic projects, develop materials for C-suite presentations, and identify innovative opportunities across marketing and business functions.

Responsibilities

• Analyzing current business and marketing environment to identify opportunities for improvement/innovation.
• Developing strategic plans and reports for multiple groups of stakeholders at different altitudes.
• Overseeing and managing MMM and MTA processes, including deployment and optimization of future iterations of these studies.
• Managing data collection from cross-functional teams, including PM, Paid Media, E-commerce, S.com, CRM, and Retail/Shopper Marketing.
• Liaising across teams and agencies on MMM / MTA data triage, troubleshooting, data-cleaning, and QA for full-scale implementation.
• Managing internal compliance and governance reviews across Security, Data & Privacy, Legal & Big Data teams.
• Working with 3rd party measurement partners in weekly status calls.
• Partnering with the Director of Strategy, Operations & Analytics to lead PMOs and accurately represent the IM function in large-scale interdisciplinary meetings.
• Articulating business and marketing needs plainly and accurately to execute IM Leadership's vision and intent across strategic projects.
• Monitoring cross-functional strategic projects and identifying, proposing, and implementing course-correction activities with the support of the broader team.
• Developing systems and models that simply and accurately represent the strategic process.
• Compiling reports from across the organization, interpreting multiple data sources from different teams to identify actionable insights.
• Evaluating progress against strategic milestones/deliverables and developing gap plans to address performance.

Requirements

• 10+ years' experience in marketing strategy, inclusive of media management / MMM / MTA
• Demonstrable success in leading large, cross-functional strategic projects
• Proven ability to build consensus from conflict
• Excellent analytical skills and attention to detail
• Demonstrably results-oriented and with a passion for performance
• Exceptional presentation skills and comfortable presenting to a demanding, detail-oriented C-suite
• Excellent communication and interpersonal abilities with an aptitude in fostering long-term relationships in a complex organization.