This job is closed
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About the position
The Marketing Strategist will lead the development and execution of comprehensive marketing strategies that align with the company's business objectives. This role requires a strong understanding of market trends, consumer behavior, and digital marketing tactics, with a focus on driving brand awareness, engagement, and revenue growth.
Responsibilities
- Develop and implement data-driven marketing strategies to achieve company goals, including brand positioning, customer acquisition, and retention.
- Conduct market research, analyze industry trends, and evaluate competitive landscapes to identify opportunities for growth.
- Lead multi-channel marketing campaigns across digital and traditional platforms, ensuring consistent messaging and brand alignment.
- Track and analyze campaign performance metrics, making data-driven recommendations for optimization and improvement.
- Utilize customer feedback and data analytics to refine marketing strategies and improve the overall customer experience.
- Oversee marketing budgets, ensuring effective allocation of resources for maximum ROI.
- Work closely with sales, product, and creative teams to align marketing efforts with business objectives and drive integrated marketing initiatives.
Requirements
- Strong analytical skills and the ability to interpret complex data.
- Excellent understanding of digital marketing channels (SEO, PPC, social media, email marketing).
- Exceptional written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Proficiency in marketing analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
- Experience with project management and marketing automation software.
