Marketing Strategy and Analytics Specialist (Hybrid)

$54,397 - $92,475/Yr

ICF International - Reston, VA

Full-time - Mid Level

Hybrid - Reston, VA

5,001-10,000 employees

Administrative and Support Services

About the position

The Marketing Strategy and Analytics Specialist will be a key member of the Marketing Analytics & Operations team, responsible for developing and executing data-driven reporting and analysis to enhance marketing campaign effectiveness. This hybrid role involves collaborating with various stakeholders to optimize marketing strategies and improve decision-making through actionable insights derived from comprehensive data analysis.

Responsibilities

• Prepare and present detailed performance reports with actionable insights to marketing leaders and stakeholders.
• Collect, process, and analyze marketing data from various campaign channels including web, social media, and email marketing.
• Generate actionable insights and recommendations based on data analysis to optimize marketing campaigns.
• Support conversion optimization strategies to improve digital marketing efficiency and increase ROI.
• Benchmark performance across marketing channels and advise on goals and KPIs based on performance analysis.
• Analyze audience behaviors, conversion data, customer journeys, and multi-channel attribution.
• Ensure data accuracy and integrity by implementing data validation and cleansing procedures.
• Collaborate with cross-functional marketing strategy and demand generation teams to understand data needs.
• Evaluate the effectiveness of industry and Account Based Marketing (ABM) campaigns and identify opportunities for improvement.
• Conduct A/B testing and other experimental designs to measure campaign performance.

Requirements

• Bachelor's degree.
• 2+ years of experience in marketing analytics, such as demand generation and marketing funnel performance.
• Analytical and data visualization skills, with experience in building quantitative reporting and identifying trends.
• Experience working in a cross-functional organization supporting various business areas.
• Experience with MS365, specifically Excel and PowerPoint.

Nice-to-haves

• Experience with PowerBI.
• Experience with Dynamics and Marketo.
• Experience with Google Analytics, Adobe Analytics, or similar.

Benefits

• Health insurance
• 401k
• Paid holidays
• Flexible scheduling
• Professional development opportunities