Marketing Strategy Manager - LATAM Consumer

Walt Disney World Resort - Celebration, FL

Full-time - Mid Level

Celebration, FL

Accommodation

About the position

The Marketing Strategy Manager at Disney Experiences plays a crucial role in driving consumer demand for the Walt Disney World Resort and Disneyland Resort. This position involves developing marketing plans, guiding communication strategies based on consumer insights, and leading cross-discipline teams to create impactful marketing campaigns. The role emphasizes innovation in go-to-market strategies and requires a deep understanding of the Latin American market.

Responsibilities

• Drive results by developing product positioning and go-to-market campaigns that incorporate strategic planning, analytics, and creativity.
• Use consumer insights to provide creative and strategic input to partners across the Marketing & Sales organization and external teams.
• Champion development of integrated marketing communication plans by leading cross-discipline teams, while also contributing to partner ICP inputs.
• Manage consumer direct marketing efforts targeting important audience segments.
• Establish an understanding of the Latin America market, including competitive theme parks and resorts, tourist behaviors and marketing channels.
• Provide creative feedback to ensure tactics are delivered on strategy.
• Manage budget through AOP planning inputs and monthly forecast updates.

Requirements

• At least five years of consumer marketing experience.
• Technical marketing skills to inspire and lead strategic input and cultivate creativity.
• Experience building positive inter-departmental relationships to achieve results and leading partner teams.
• Ability to convey a verbal or written story that influences leaders, partners, and peers.
• Proficient at interpreting data analyses and drawing conclusions from research.
• Experience with Project Management.
• Ability to multi-task and meet quick deadlines in a fast-paced environment.
• Knowledge and familiarity with social media platforms, digital marketing, and search engine optimization tactics.

Nice-to-haves

• Previous work experience in Brand or Consumer Marketing, Marketing Strategy, Digital Marketing, Consumer Packaged Goods Marketing, or Advertising Account Management.

Benefits

• Health and savings benefits
• Educational opportunities
• Special extras that only Disney can provide.