Marketing Strategy Manager

Goldfarb School Of Nursing At Barnes-Jewish College - St. Louis, MO

Full-time - Mid Level

Hybrid - St. Louis, MO

10,001+ employees

About the position

The Marketing Strategy Manager at Barnes-Jewish College Goldfarb School of Nursing is responsible for leading the marketing and communications strategy to enhance the school's brand and increase student enrollment. This role involves collaborating with college leadership and internal teams to design and execute omni-channel marketing campaigns, develop initiatives to bolster the school's reputation, and create engaging communications for various stakeholders. The position is hybrid, requiring in-office presence four days a week, and is ideal for candidates with experience in higher education and enrollment marketing.

Responsibilities

• Manage a team, including hiring, training, assigning work, and evaluating performance.
• Develop and adhere to departmental staffing, revenue, and expense budgets.
• Implement marketing plans for clinical services to achieve volume and market share goals.
• Consult with hospital administration and directors to develop effective marketing strategies.
• Utilize a mix of marketing tools to achieve defined business objectives.
• Create partnerships and promotions with businesses and organizations to execute the marketing plan.
• Direct e-health and web strategies to achieve annual goals and generate physician referrals.

Requirements

• Bachelor's Degree in Marketing or related field.
• 5-10 years of relevant experience.

Nice-to-haves

• Master's Degree in Business or related field.

Benefits

• Comprehensive medical, dental, vision, and life insurance available from the first day of the month after hire date.
• Disability insurance paid for by BJC.
• Pension Plan/403(b) Plan funded by BJC.
• 401(k) plan with BJC match.
• Tuition Assistance available from the first day.
• Access to BJC Institute for Learning and Development.
• Health Care and Dependent Care Flexible Spending Accounts.
• Paid Time Off benefit that combines vacation, sick days, holidays, and personal time.
• Adoption assistance.