Marketing Technology Implementation Director (Adobe), Digital Experience Platform

$178,900 - $313,100/Yr

ServiceNow - Santa Clara, CA

Full-time - Senior

Santa Clara, CA

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The role focuses on building and maintaining strategic relationships with Adobe to enhance marketing capabilities and ensure the effective integration of Adobe's offerings within ServiceNow. The position involves collaboration with cross-functional teams to optimize marketing technology processes and drive the adoption of new features, ultimately aiming to deliver business value and improve time to market.

Responsibilities

• Build and maintain strategic relationships with Adobe to maximize their capabilities and drive product direction.
• Hold Adobe accountable for delivering on their promises and ensure ServiceNow is treated as a top-tier client.
• Ensure Adobe's offerings are well-integrated and adopted across the organization, utilizing best practices to improve time to market.
• Create a vendor score framework with Adobe to ensure compliance and delivery of contract goals.
• Collaborate and lead cross-functional teams, including DT, Marketing, and external partners, to ensure detailed architecture and implementation plans for strategic projects are in place.
• Develop and implement technical processes aligned with DT architecture and governance to optimize marketing technology use.
• Align across broader ServiceNow to ensure the adoption of Adobe capabilities across teams inside and outside of Marketing.
• Ensure marketing is leveraging key new features like Firefly AI and AJO B2B effectively.
• Lead workshops, trainings, and Adobe-led analysis to align current processes with Adobe capabilities.

Requirements

• Bachelor's degree in Computer Science, Information Technology, or a related field; Master's degree preferred.
• Relevant certifications in Adobe marketing solutions are a plus.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Strong analytical and problem-solving skills with a focus on delivering business value.
• Exceptional communication and interpersonal skills to build strong relationships with stakeholders at all levels.
• Experience with the TOGAF architecture approach and processes.
• Strong knowledge of marketing technology trends, Martech architecture, and best practices.
• Proven experience in leading large-scale Martech implementation projects in a complex, matrixed organization.
• At least 10 years of experience working with Adobe's marketing platform, including Adobe Experience Cloud, Adobe Campaign, Adobe Analytics, and Adobe Target.

Nice-to-haves

• Experience in a similar role within a large organization.
• Familiarity with agile project management methodologies.
• Knowledge of data privacy regulations and compliance.

Benefits

• Health plans including flexible spending accounts.
• 401(k) Plan with company match.
• Employee Stock Purchase Plan (ESPP).
• Matching donations.
• Flexible time away plan.
• Family leave programs.