Marketing Technology Lead

About the position

The J.Crew Group is seeking a Martech Lead for initiatives across our diverse portfolio of brands, extensive ecommerce presence, and brick-and-mortar fleet. As a Martech Lead, you bring to the table a blend of business acumen, technical expertise, and deep experience in retail technology. You enjoy collaborating with a broad set of stakeholders, especially in the marketing, technology, and analytics teams. You are equally comfortable discussing strategic perspectives and goals with VPs while forming and executing tactical plans with ICs to realize the goals. You bring a strategic mindset and technical proficiency to optimize our marketing technology stack and drive business growth. You are extremely business-centric and looking to make a direct impact on business outcomes.

Responsibilities

• Oversee the deployment and management of marketing automation platforms ensuring they meet business requirements and drive actionable insights including web tag management, email automation, Martech data feed syncs like products, customers and transaction data
• Lead cross-functional teams to implement and integrate marketing technologies and new tools working closely with product and engineering teams
• Work closely with e-commerce, digital products, engineering and data teams to identify technology needs and opportunities, providing innovative solutions to enhance brand performance
• Provide leadership and mentorship to the Martech team, work closely with program managers to groom and prioritize projects, set overall goals and objectives for the team to deliver continuous business value
• Manage relationships with external vendors and partners, ensuring the best technology solutions are sourced and implemented.

Requirements

• Minimum of 5 years of experience in a role at the intersection of ecommerce, marketing technology and data, with a proven track record of driving technology initiatives in the retail sector
• Deep SME with web tag management systems (preferably Google Tag Manager) and their application in digital marketing
• Experience with ESP deployment and integrations (preferably Salesforce Marketing Cloud, Bluecore or similar)
• Extensive experience working on the technology side of retail, with a deep understanding of ecommerce and in-store operations
• Proven experience in managing marketing technology projects from concept to execution, delivering measurable business results
• Experience partnering with data engineers to develop and manage integrations and pipelines, build automated workflows
• Proven experience of successfully working with stakeholders across the organization, especially marketing teams, and influencing decisions pertaining to the usage of data & insights for decisions
• Experience working closely with vendors, managing project scope, support, schedules, and SLAs
• Must have experience using JIRA and Confluence or other similar project management tools like Smartsheet.

Nice-to-haves

• Leadership and team management
• Strategic thinking and business acumen
• Technical expertise in marketing technologies
• Project management and execution
• Innovation and continuous improvement
• Customer-centric mindset

Benefits

• Competitive salary and performance-based incentives
• Comprehensive health and wellness benefits
• Opportunities for professional development and career advancement
• Employee discounts across our brands
• A dynamic and collaborative work environment
• Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more
• Great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell)
• Flex Fridays - office closes at 1:00 PM every Friday year-round
• Support for communities through philanthropic efforts and the J.Crew Cares Program
• Winter break at the end of December for eligible full-time associates at the Home Office.