Marketing Technology Manager - Xoom

$82,500 - $187,990/Yr

PayPal - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

1,001-5,000 employees

Credit Intermediation and Related Activities

About the position

The Marketing Technology Manager at PayPal's Xoom division is responsible for transforming the Marketing Technology stack to enhance marketing operations and drive effective customer engagement. This role requires collaboration with various teams to ensure alignment with PayPal's marketing vision and to empower marketers with the necessary tools and insights for success.

Responsibilities

• Drive overall vision & innovation in the Marketing Technology stack to improve data trust and insights.
• Own troubleshooting & resolving data breakages in the marketing stack.
• Act as the team lead and evangelist for navigating vendor platforms such as MMPs, DAMs, and CRMs.
• Manage end-to-end relationships with Marketing Technology vendors and product teams.
• Collaborate with cross-functional teams to align marketing strategy with technology solutions.
• Build trust and effective relationships with peers and senior leaders to communicate vision and strategy.
• Evangelize segment roadmaps and prioritize solutions based on stakeholder needs.
• Document actionable EPICs and user stories to promote Agile best practices.
• Synthesize insights from qualitative and quantitative sources to enhance customer experiences in marketing.
• Represent customer needs in product strategy and trade-off decisions.

Requirements

• 7-10+ years of experience in marketing operations across SaaS implementations.
• 5+ years of product management experience in the Digital Marketing execution domain.
• 2-3+ years of experience in defining OKRs and measuring KPIs.
• 2-3+ years owning relationships with Marketing Technology vendors.
• Baseline knowledge of the Paid Media landscape (SEM, Social, Display, CRM).
• Experience with managing marketing activities in advertising technology platforms.

Nice-to-haves

• Digital marketing experience is a plus.
• Technical product mindset with the ability to propose product requirements.

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Vision insurance