Tjl Solutions - San Jose, CA
posted 4 months ago
The Marketing Technology Specialist is a pivotal role focused on managing and optimizing marketing technology tools and systems to support the overall marketing strategies and campaigns of the organization. This position requires a deep understanding of various marketing platforms and the ability to ensure their effective use to drive marketing performance. The specialist will provide technical support to marketing teams, ensuring that they can leverage technology to its fullest potential. In this role, the Marketing Technology Specialist will oversee the deployment and management of essential marketing technology tools, including marketing automation platforms such as HubSpot, Marketo, and Pardot, as well as CRM systems like Salesforce and Microsoft Dynamics. The specialist will be responsible for configuring and customizing these technology solutions to align with the specific needs of various marketing campaigns and strategies. Additionally, the specialist will integrate marketing technology platforms with other business systems to ensure seamless data flow and operational efficiency. Regular monitoring and optimization of the performance of these systems will be crucial, including troubleshooting issues and implementing enhancements as necessary. The role also involves analyzing marketing data to assess the effectiveness of campaigns and technologies, providing insights that will guide future marketing strategies. The Marketing Technology Specialist will provide training and technical support to marketing teams, creating and maintaining documentation such as user guides and standard operating procedures. Collaboration with technology vendors will be essential to ensure that marketing tools are up-to-date and meet organizational requirements. The specialist will also lead or participate in projects related to the implementation and upgrade of marketing technologies, coordinating with cross-functional teams to ensure successful project execution. Staying informed about the latest trends and advancements in marketing technology will be vital, as the specialist will propose and implement innovative solutions to improve marketing processes and outcomes. Compliance with data protection regulations and security standards will also be a key responsibility, ensuring that user access and permissions are managed effectively to safeguard sensitive data.