Marketing Trade Show and Events Manager

$85,000 - $95,000/Yr

Motorola Solutions - Westminster, CO

Full-time - Mid Level

Westminster, CO

1,001-5,000 employees

Computer and Electronic Product Manufacturing

About the position

The Marketing Trade Show and Events Manager at Motorola Solutions is responsible for managing and planning trade shows, webinars, and other events. This role involves collaborating with sales and marketing teams, as well as third-party vendors, to ensure successful execution of events while adhering to corporate policies and budget constraints. The position requires strong project management skills, exceptional communication abilities, and a hands-on approach to event planning in a fast-paced environment.

Responsibilities

• Manage the execution of the Envysion trade show program and customer events in adherence to corporate and departmental policies and procedures.
• Full accountability and oversight of event project scope from strategy development, RFP and contracting, to planning and onsite execution, to post-show budget reconciliation, and KPI measurement and reporting.
• Develop and implement project plans, event budgets, critical timelines, and more.
• Work with the sales team to prepare ROI evaluations of each event.
• Generate and interpret post-show reports and participate in the selection and budgeting of trade shows for each fiscal year.
• Execute negotiations for partnership agreements, ensuring favorable terms and mutually beneficial outcomes; draft, review, and manage contracts, ensuring all legal and business requirements are met.
• Lead collaboration and drive strong relationships with key contributors (marketing department, product department, channel team, leadership, and external suppliers).
• Plan and lead customer & prospect facing webinar events; work with Sales and Product teams to develop agendas and talk tracks; work with Digital Marketing Manager for Landing Page creation, invitation strategy, Zoom online event management, and other components for hosting an educational webinar.

Requirements

• Bachelor's degree in Marketing, Business, or comparable education.
• 4+ years of experience in event/meeting planning or marketing program management.
• Prior customer-facing responsibility.
• Ability to lead internal and external groups through ideation sessions, post-conference sessions, and overall event planning coordination.
• Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organization both internally and externally.
• Ability to analyze the success of each event and propose creative new improvements to the attendees' experience.
• Self-starter who quickly and proactively solves challenges with minimum guidance and direction.
• Thrives in fast-paced work environment.
• Knowledge of marketing communications and graphics preferred.
• Proficiency with Salesforce preferred.
• Proficiency in HubSpot's marketing automation software features preferred in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
• Budget management and negotiations experience preferred.

Nice-to-haves

• Knowledge of marketing communications and graphics preferred.
• Proficiency with Salesforce preferred.
• Proficiency in HubSpot's marketing automation software features preferred.

Benefits

• 401(k) matching
• Dental insurance
• Employee stock purchase plan
• Family leave
• Health insurance
• Paid holidays
• Paid parental leave