Marketing

$39,978 - $86,882/Yr

Waldrep & Lawley - Cleveland, TN

Full-time - Entry Level

Remote - Cleveland, TN

Administrative and Support Services

About the position

The Online Marketing Specialist will be responsible for planning and executing online marketing campaigns to enhance brand awareness and generate leads. This role involves managing various digital advertising channels and analyzing performance metrics to optimize marketing strategies.

Responsibilities

• Develop and execute digital marketing strategies across various channels, including search engines, social media, email, and display advertising.
• Create and manage content for blogs, social media, and websites to improve SEO and engage target audiences.
• Monitor and analyze website traffic, SEO performance, and other key metrics using tools such as Google Analytics, SEMrush, etc.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn, etc.).
• Collaborate with cross-functional teams to align marketing strategies with overall business goals.
• Conduct market research and competitor analysis to identify opportunities for growth.
• Stay up to date with the latest trends and best practices in online marketing and measurement.

Requirements

• High School diploma or equivalent required.
• 12 months of experience in online marketing or related field.
• Strong understanding of digital marketing channels and tools.

Nice-to-haves

• Experience with SEO and content marketing strategies.
• Familiarity with marketing automation tools.
• Knowledge of graphic design software.

Benefits

• Work from home option available.
• Flexible working hours.