About the position
Marketplace Manager WeatherTech is seeking a qualified Marketplace Manager to help shape the company's 3P Seller strategy and execution and guide marketing and merchandising for such marketplaces as Amazon, eBay, and Walmart. A thorough understanding and proven experience of partnering with and operating on Amazon is required and a priority. This is a great opportunity to join our growing company. Employees who demonstrate EXCELLENT performance, attitude, and punctuality have the potential to earn end-of-year bonuses and pay increases! This is an exciting opportunity with potential to advance for hard-working, reliable, and teamwork-minded individuals. As the Marketplace Manager, you will develop and implement a comprehensive growth strategy and associated action plans for Amazon (and other marketplaces) that drive growth incrementally for WeatherTech. You will establish and maintain relationships with Marketplace partner teams, focusing on enhancing overall business opportunities, including securing access to test programs and new opportunities. Collaboration is key, as you will work cross-functionally with relevant WeatherTech departments (Product Development, Digital Marketing, Brand Protection, Part Entry, etc.) to bring recommendations to market. Your role will also involve leading end-to-end ad campaign management, including goal setting, budget allocation, targeting and search strategy, ideation, execution, and measurement. You will partner with the Product Catalog Management team to create, optimize, and manage product listings, ensuring accurate and compelling content, images, and pricing. Utilizing SEO best practices to enhance product discoverability will be essential, as will resolving product listing issues and leveraging advanced tools like Jungle Scout, Helium10, and Power BI to foster revenue growth and elevate average order value/sales. In addition, you will manage organic search engine optimization efforts, including on-page and technical SEO, content strategy, link building, and search visibility monitoring. Overseeing paid search campaigns, including keyword research, ad copy creation, bid optimization, and campaign performance analysis will also be part of your responsibilities. You will plan and execute advertising campaigns, promotions, and deals to drive traffic and sales, analyze campaign performance, and adjust strategies as needed to achieve ROI targets. Regular performance updates and recommendations will be provided to the Executive Leadership Team to ensure the company's online presence remains competitive and profitable. Staying up to date with industry and marketplace trends is crucial, and you will perform other duties as assigned.
Responsibilities
- Develop and implement a comprehensive growth strategy and associated action plans for Amazon and other marketplaces.
- Establish and maintain relationships with Marketplace partner teams to enhance business opportunities.
- Collaborate cross-functionally with relevant WeatherTech departments to bring recommendations to market.
- Lead end-to-end ad campaign management, including goal setting, budget allocation, targeting, and execution.
- Partner with Product Catalog Management team to create, optimize, and manage product listings.
- Utilize SEO best practices to enhance product discoverability.
- Resolve product listing issues and rectify recycled UPC problems using advanced tools.
- Manage organic search engine optimization efforts, including on-page and technical SEO.
- Oversee paid search campaigns, including keyword research and ad copy creation.
- Plan and execute advertising campaigns, promotions, and deals to drive traffic and sales.
- Analyze campaign performance and adjust strategies to achieve ROI targets.
- Audit existing content and identify gaps in content assets.
- Work with the creative team to develop on-brand content tailored to marketplace audiences.
- Spearhead the setup and monitoring of FBA, AWD, WFS shipments.
- Monitor performance against key metrics and provide recommendations for improvement.
- Provide regular Marketplace performance updates and recommendations to Executive Leadership Team.
- Stay up to date with industry and marketplace trends.
Requirements
- 5+ years of experience managing third-party marketplace accounts, specifically Amazon, eBay, and Walmart.
- Bachelor's degree in Technology, Computer Science, Business, Marketing, or related fields preferred.
- Proven track record of driving sales growth and improving marketplace performance.
- Strong understanding of marketplace algorithms, SEO, and digital marketing strategies.
- Proficiency in using marketplace management tools and software.
- Ability to multitask and prioritize complex demands of time and resources.
- Ability to travel as needed.
- Proof of authorization to work in the United States.
Benefits
- Disability insurance
- Health insurance
- Dental insurance
- 401(k)
- Vision insurance
- Life insurance
- Paid vacation
- Paid holidays
- Personal time
