Markets Marketing Manager, Assistant Director

OREGON EMPLOYMENT DEPARTMENT - Salem, OR

Part-time - Mid Level

Salem, OR

About the position

The Markets Marketing Manager, Assistant Director at EY is responsible for creating and executing impactful demand generation campaigns across various sectors and solutions. This role involves developing marketing insights, managing cross-functional marketing campaigns, and enhancing EY's brand presence through integrated marketing strategies. The position requires strong collaboration with internal stakeholders and a focus on lead generation and retention strategies.

Responsibilities

• Develop and execute cross-sector and cross-service line timely go-to-market campaigns.
• Collaborate with sector, service-line, and alliance marketing colleagues to align content and enhance client experiences.
• Manage and track campaign engagement and marketing qualified leads (MQLs).
• Independently handle marketing challenges and maintain communication with stakeholders.
• Support lead generation and retention strategies in partnership with Business Development and account teams.
• Coordinate event timelines and work with teams to achieve goals.
• Utilize digital marketing tools to drive event awareness, registration, and analysis.
• Oversee lead capture and integration with CRM systems.
• Analyze event success and provide recommendations for improvement.

Requirements

• 7+ years of experience in marketing or communications.
• Bachelor's degree in marketing, communications, or related field.
• Exceptional written and verbal communication skills.
• Proven ability to manage complex projects.

Nice-to-haves

• Intellectual curiosity about EY's work and external market factors.
• Strong relationship-building skills with internal stakeholders and media outlets.
• Strategic thinking with the ability to create targeted marketing initiatives.
• Market insight and ability to work across various service lines and industries.
• Proficiency in digital marketing tools, such as Marketo.
• Excellent communication skills and the ability to interact with C-Suite executives.
• Strong project management capabilities and multitasking skills.
• Ability to influence without authority and build productive relationships.

Benefits

• Comprehensive compensation and benefits package based on performance.