Maryland State Ad Agency Media Buyer

$62,400 - $72,800/Yr

Maryland Public Television - Owings Mills, MD

Full-time - Entry Level

Remote - Owings Mills, MD

Broadcasting and Content Providers

About the position

The Maryland State Ad Agency is seeking a Media Buyer to oversee the development, execution, and management of media strategies and buys across various platforms, including broadcast, digital, and social media. This full-time position involves monitoring campaign performance, collaborating with team members and clients, and maintaining relationships with media vendors to achieve advertising goals.

Responsibilities

• Execute and manage campaigns on media platforms including Broadcast, Cable, Public Television, Google Ads, YouTube, Meta, LinkedIn, Snapchat, CTV/OTT, and streaming audio.
• Monitor campaign performance and optimize as needed.
• Collaborate with internal team members and clients to achieve campaign goals.
• Contribute to final reports and stay up to date on industry trends and best practices.
• Research target audience media consumption.
• Maintain positive working relationships with media vendors.

Requirements

• Associate's degree or 60 credit hours from an accredited college or university.
• Two years of professional experience with programmatic media planning and buying campaigns.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance