Media and Brand Communications Manager

Thales - Arlington, VA

Full-time - Mid Level

Arlington, VA

Merchant Wholesalers, Durable Goods

About the position

Location: Arlington, United States of America In fast changing markets, customers worldwide rely on Thales. Thales is a business where brilliant people from all over the world come together to share ideas and inspire each other. In aerospace, transportation, defence, security and space, our architects design innovative solutions that make our tomorrow's possible. Knowing what Thales does today, means asking where technology is taking us tomorrow. We are creating the waves of digital transformation that will carry our customers into the future. Where these transformations intersect and interfere is where the most interesting and innovative tomorrows are being built. Thales operates at the intersection of these technologies to find every tomorrow. The Media and Brand Communications Manager is a passionate ambassador for the Thales brand, representing and promoting Thales capabilities, products, innovation and thought leadership to key stakeholders including customers, employees, partners, government leaders and the investment community. The primary focus of this role is to partner with the Media & Brand Communications Director to drive Thales North America visibility through media coverage in Tier 1 business publications (with a secondary focus on trade publications), creating a critical and instrumental awareness of Thales and strengthening the notoriety of the Thales brand within its scope and protecting its reputation in North America and worldwide. This role also involves promoting the Thales purpose: building a future we can all trust, and Thales CSR / ESG priorities: for a safer, greener and more inclusive world. The Media and Brand Communications Manager will work closely with and serve as a strategic partner to Thales North America Government Relations, Marketing, Businesses, Thales Digital Solutions and Group Communications. This position requires creativity in brand communications that reflect NORAM's strategic vision and brand objectives, executing the NORAM media relations program, developing and pitching news and features to the media, drafting press releases, and flawlessly executing media events. The role also includes tracking and analyzing media coverage, establishing quantifiable KPIs, and representing NORAM Communications in Integrated Campaigns.

Responsibilities

• Work closely with and serve as a strategic partner to Thales North America Government Relations, Marketing, Businesses, Thales Digital Solutions and Group Communications.
• Identify creative approaches for brand communications that reflect NORAM's strategic vision and brand objectives.
• Execute the NORAM media relations program: develop, pitch and secure placement of news and features to the media; draft press releases, media advisories and reactive responses; position Thales as an expert source; flawlessly execute media events, such as press conferences, interviews, and tours; address information requests from the media.
• Assist in the identification of NORAM 360°-Communication Campaigns for global execution.
• Support the development and deployment of content related to the Thales core technologies and initiatives across communication channels, including print, electronic, web, email, broadcast & digital.
• Support the delivery of strategic communication planning, message development, writing and thought leadership activities using research and analytics to drive planning and messaging.
• Assist in the development of Crisis Communications.
• Track and analyze media coverage; establish and maintain quantifiable KPIs.
• Pitch and secure executive and subject area expert speaking engagements, leveraging the Thales Speakers Bureau.
• Represent NORAM Communications in Integrated Campaigns and lead the interactions between the businesses and the Communications team.

Requirements

• A minimum of 3 years of demonstrated successful experience in directly securing media coverage from and working with Tier One Business media.
• Strong verbal, written and interpersonal communication skills.
• Adept in informational and promotional writing and editing.
• Strong presentation skills.
• Strong project management skills.
• Tactical plan development and reporting experience.
• Versed in social media applications, execution and communications style.
• Strong diplomacy skills in working with employees within and outside of North America, and across cultures.
• Bachelor's degree in Journalism, Communications, and/or Public Relations with a minimum of 7 years of relevant experience or a Master's degree in Journalism, Communications, and/or Public Relations with 6+ years of relevant experience.
• Experience in defense, cybersecurity or technology industry.

Benefits

• Health savings account
• AD&D insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Employee assistance program
• Vision insurance
• Life insurance
• Retirement plan
• Pet insurance