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LifeMD - New York, NY
posted 2 days ago
Hybrid - New York, NY
Ambulatory Health Care Services
About the position
LifeMD is looking for an experienced digital media buyer with the passion and know-how to drive user acquisition for our internal brands. The ideal candidate will have a proven track record of spending $5k - $20k/day while adhering to strict performance metrics (CPA, CPL) and leveraging multiple campaign strategies throughout numerous platforms.
Responsibilities
- Build, manage, and optimize advertising campaigns for our internal brands
- Analyze data within platforms to provide daily/weekly updates for account managers
- Utilize data to make optimizations within platforms
- Keep an organized log of optimizations and historical data to drive strategic changes over the course of campaigns
- Communicate with internal team about data analysis, creative requests, timelines, budgets
- Participate and engage in team meetings and account managers, taking detailed notes for next steps
- Work closely with design team members to implement thorough creative testing processes and report against results
