Media Buyer, Google Display & Youtube

$100,000 - $100,000/Yr

Quinstreet - Foster City, CA

Full-time - Mid Level

Foster City, CA

Administrative and Support Services

About the position

QuinStreet is seeking a highly skilled Media Buyer specializing in Google Display and YouTube advertising to join our Media Buying Team. This role is pivotal in creating and managing high-budget paid campaigns across the Google Display Network (GDN) and YouTube Ads. The ideal candidate will have a strong background in performance marketing, particularly in customer acquisition and lead generation, and will be responsible for developing and scaling direct response campaigns aimed at driving significant performance results. This hands-on position requires expertise in building, executing, and optimizing paid social media buys within ad-buying platforms. The successful candidate will be a self-starter, motivated to contribute to the ambitious goal of growing GDN and YouTube Ads into a $100M+ channel. In this role, you will manage the entire campaign process from development to launch, optimization, and monitoring. You will ensure that all campaigns align with QuinStreet's objectives and key performance indicators (KPIs). Collaboration with account managers at ad networks will be essential to implement best practices and optimize targeting strategies for improved campaign performance. You will conduct in-depth competitive analyses to identify opportunities for new creative and advertorial testing, contributing to the creative direction of campaigns by providing guidance to the creative team on images, videos, and advertorial ideas. Regular reporting and feedback to the Director of Google will be a key responsibility, offering insights into media performance and advocating for necessary support to enhance campaign yield and margin. Staying updated on industry trends and developments in Google Display Network and YouTube ads will be crucial, as you will implement innovative strategies to drive campaign success and maintain a competitive advantage. You will also be expected to proactively direct and launch new tests and experiments aimed at further driving yield and margin, including A/B testing of ad copy, images/videos, and marketing funnels. Additionally, identifying and establishing new traffic source opportunities with media publishers and new ad networks will be part of your responsibilities.

Responsibilities

• Develop, Launch, Optimize, and Monitor Youtube ads and Google Display Network campaigns, managing the entire process from start to finish
• Ensure campaign alignment with Quinstreet objectives and KPIs
• Collaborate closely with account managers at ad networks to implement best practices and optimize targeting strategies for improved campaign performance
• Conduct in-depth competitive analysis to identify opportunities for new creative and advertorial testing
• Contribute to the creative direction of campaigns, providing regular guidance to the creative team on images, videos, and advertorial ideas to be tested
• Provide regular reports and feedback to Director of Google, offering insights into media performance and advocating for necessary support to enhance campaign yield and margin
• Stay updated on industry trends and developments in Google Display Network and Youtube ads, implementing innovative strategies to drive campaign success and maintain competitive advantage
• Consistently and proactively direct and launch new tests and experiments with the goal of further driving yield and margin
• A/B test ad copy, images/videos, and marketing funnels to improve campaign yield and margin
• Identify and help establish new traffic source opportunities, both directly with media publishers and new ad networks

Requirements

• Minimum of 3 years experience in Google Display Network and Youtube ads with a proven track record of success in developing and executing strategies, preferably in the lead generation space
• In-depth knowledge of the Google Adwords platforms and tools
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
• Experience in Performance Marketing, ideally lead generation
• Expertise with Microsoft Excel
• Understanding and knowledge of landing page design and optimizations
• Familiarity with direct response geared copywriting
• Creative thinking and problem-solving abilities, with a results-oriented mindset and a drive for continuous improvement
• Strong interpersonal and collaborative capabilities, cross-team collaboration is crucial
• Previous P&L management experience is preferred, but not required

Nice-to-haves

• Previous P&L management experience

Benefits

• Health care benefits
• Retirement benefits
• Paid days off (paid sick leave, parental leave, paid time off, or vacation benefits)
• Performance bonus or commission
• Equity in the form of restricted stock units
• Participation in the Company's standard employee benefits programs