Universal Studios - Orlando, FL
posted about 1 month ago
The Media Buyer - Paid Social role at Universal Orlando Resort is a pivotal position that focuses on the strategic buying and management of Paid Social Media advertising campaigns. This role is essential for driving brand awareness and engagement across various social media platforms that are relevant to the business, particularly in domestic markets for theme parks and internal clients such as Resorts, Sales, and B2B units. The Media Buyer will work closely with the Paid Social Media Manager to develop and execute effective media strategies that align with the overall marketing objectives of the organization. In this position, the Media Buyer will be responsible for analyzing market trends and audience insights to inform campaign strategies. This includes selecting appropriate platforms for advertising, negotiating media buys, and managing budgets to ensure optimal return on investment. The role requires a deep understanding of social media dynamics and the ability to adapt strategies based on performance metrics and analytics. The Media Buyer will also collaborate with creative teams to ensure that the messaging and visuals are compelling and resonate with the target audience. The Media Buyer - Paid Social will be expected to stay updated on the latest trends in social media advertising and continuously seek opportunities for innovation in campaign execution. This role is integral to enhancing the visibility of Universal Orlando Resort's offerings and ensuring that marketing efforts are effectively reaching and engaging potential guests. The position may involve working in a hybrid capacity, with a minimum of three days per week in the office, fostering collaboration and teamwork among colleagues.