Media Buyer / Marketing Manager

News Anchored - Tualatin, OR

Full-time - Mid Level

Tualatin, OR

51-100 employees

About the position

The Lead Generation Specialist / Marketing Manager will be responsible for managing and optimizing lead generation strategies and campaigns. This role focuses on driving high-quality traffic to sales funnels and collaborating with a small, energetic team to achieve marketing goals. The ideal candidate will have a strong understanding of sales funnel mechanics and the ability to independently drive campaigns from concept to execution.

Responsibilities

• Manage and optimize campaigns on Facebook, Google, and other lead generation platforms.
• Work with the team to create and refine sales funnels to maximize conversions and drive traffic to landing pages.
• Book sales calls for the media agency's team.
• Lead and collaborate with a team of copywriters, designers, and other marketers to ensure a consistent flow of leads.
• Project manage and oversee campaign execution, ensuring alignment with overall marketing goals.

Requirements

• Minimum 3 years of experience in lead generation and campaign management.
• Proficiency with Facebook Ads and Google Ads and familiarity with other lead generation tools.
• Experience with ManyChat and Go High Level (bonus but not required).
• A strong understanding of the media/PR space is beneficial.
• Experience managing/hiring and guiding a marketing team to work with you to achieve set KPIs.

Nice-to-haves

• Strong grasp of sales funnel mechanics.
• Proven ability to generate quality leads and track performance metrics.
• Skilled in coordinating and executing complex lead generation strategies across multiple channels.

Benefits

• Private office space
• Collaborative team environment
• Opportunity to make an impact in a growing company