Media Buyer / Media Manager - Health Fitness Nutrition - My Fit Foods :)

$45,000 - $65,000/Yr

My Fit Foods - Houston, TX

Full-time - Mid Level

Houston, TX

Health and Personal Care Retailers

About the position

The Media Buyer / Media Manager at My Fit Foods is responsible for enhancing brand exposure through effective media buying strategies. This role involves managing paid media campaigns across various platforms, optimizing ad performance, and utilizing data-driven insights to achieve sales and engagement goals. The position is integral to the company's mission of promoting healthy lifestyles through accessible nutrition.

Responsibilities

• Manage Paid Media Campaigns on platforms like Facebook and Google, with a focus on lead generation and sales.
• Handle ad creatives from uploading to campaign management, ensuring effective retargeting traffic.
• Create engaging ad copy to drive clicks and boost brand exposure.
• Monitor and optimize campaigns to ensure effective scaling and achievement of client engagement goals.
• Track and analyze campaign data to refine strategies for success.
• Manage multiple campaigns simultaneously, ensuring quick responses to performance changes.
• Assist in building and managing sales funnels and landing pages to attract potential customers.

Requirements

• 5+ years of media buying experience.
• Strong understanding of sales funnels and customer attraction strategies.
• Experience in running local ad campaigns targeting specific areas.
• Proficiency in Microsoft Excel and marketing analytics.

Nice-to-haves

• Experience with TikTok and X (formerly Twitter) ad campaigns.
• Strong writing skills for ad copy creation.
• Knowledge of PPC Campaign Management.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Paid time off
• Employee discount
• Professional development assistance
• Flexible schedule