Media Buyer or Media Planner

Public Label - Kansas City, MO

Full-time - Mid Level

Remote - Kansas City, MO

Professional, Scientific, and Technical Services

About the position

The Media Buyer or Media Planner position at Public Label involves tactical planning, purchasing, execution, and delivery of various media channels including linear and digital video, audio, print, and out-of-home (OOH) advertising. The role requires establishing effective media strategies and budgets, managing vendor relationships, and ensuring that media plans align with client goals through proficient understanding of media measurements and analytics.

Responsibilities

• Participate in media buying discussions relative to assigned client portfolio and channels.
• Develop and execute each client's tactical media plan within relevant channels and subsequent execution and delivery.
• Issue RFI and RFP efforts with existing and new vendors.
• Understand measurement strategies developed by Client Strategy team and effectively demonstrate how those are interpreted in tactical media evaluation and campaign setup among channel specialties.
• Negotiate best possible rates that will deliver planned exposure and secure relevant added value for all clients.
• Develop and maintain vendor relationships, forming partnerships and seeking innovative approaches/opportunities.

Requirements

• 3-5 years hands-on media buying experience.
• Strong understanding of media fundamentals including media math, reach/frequency, consumer/market research, plan development, analytics, and measurement strategies.
• Ability to communicate with supervisors and team leads regarding tactical strategies, ad specifications, and campaign delivery requirements.
• Ability to analyze metrics from campaigns and provide insightful and constructive observations/recommendations to internal teams and clients.
• Ability to explain and present Post Buy Analysis both internally and externally.
• Proficient with media tools and systems, including Advantage, Nielsen, Comscore, Strata.

Nice-to-haves

• Experience in training and mentoring others through internal training sessions and coaching.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• Referral program
• 401(k) retirement plan with employer 3% match
• Work/life benefits including mental health and wellbeing support
• Robust Paid Time Off program increasing with years of employment
• Maternity, Paternity, and Adoption Paid Time Off, plus Voluntary Paid Leave Bank