Media Buyer, Paid Social

$90,000 - $120,000/Yr

Gobankingrates - Denver, CO

Full-time - Mid Level

Denver, CO

About the position

GOBankingRates™ is a unique player in the digital marketing and media industry, combining marketing, digital, content, and fintech to create a performance-based approach that enhances brand awareness and drives targeted audience engagement across our internal web properties and partner sites. We are currently seeking an innovative problem solver to join our expanding Paid Media Team as a Media Buyer, Paid Social. This role is pivotal in developing and executing strategies aimed at maximizing performance, reach, and customer acquisition through self-service paid social media platforms such as Facebook/Instagram, TikTok, LinkedIn, and Reddit. The successful candidate will be responsible for achieving our quarterly revenue and gross profit goals, making this a critical position within our organization. In this role, you will develop and implement scalable paid social media campaign strategies specifically for our listicle/advertorial and Financial Planning categories on major social platforms. You will manage monthly paid media budgets to ensure we meet our revenue and gross profit margin targets. Your responsibilities will include providing recommendations and executing strategies related to pricing, ad copy, campaign structuring, targeting, creative, and inventory management. You will also navigate compliance and targeting requirements to effectively promote our offers. Managing end-to-end paid social campaigns will be a key part of your role, which includes budget allocation, bidding, performance analysis, and optimization to ensure that KPIs are consistently met. Staying current with the latest trends and features on major social media platforms is essential, as is demonstrating proficiency in navigating algorithmic platforms such as Facebook, Instagram, Twitter, and LinkedIn. You will be expected to communicate reporting, results, strategic initiatives, and growth opportunities effectively to the team, using data to guide decisions and actions that scale revenue and gross profit margin. Collaboration with cross-functional teams, including product, design, content, and analytics, will be crucial to optimizing channel performance and achieving our goals.

Responsibilities

• Develop and implement scalable paid social media campaign strategies for listicle/advertorial and Financial Planning categories.
• Manage monthly paid media budgets to meet revenue and gross profit margin targets.
• Provide recommendations and execute strategies for pricing, ad copy, campaign structuring, targeting, creative, and inventory management.
• Navigate compliance and targeting requirements to promote offers effectively.
• Manage end-to-end paid social campaigns, including budget allocation, bidding, performance analysis, and optimization to ensure KPIs are met.
• Stay current with the latest trends and features on major social media platforms.
• Demonstrate proficiency in navigating algorithmic platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Communicate reporting, results, strategic initiatives, and growth opportunities effectively to the team.
• Use data to guide decisions and actions to scale revenue and gross profit margin.
• Collaborate with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.

Requirements

• A minimum of 5 years of high-level experience with top social media platforms, managing monthly ad spend over $100k, preferably in the financial category.
• Experience managing content arbitration and/or advertorial style campaigns with high media spend.
• Understanding of direct marketing creative best practices and experience optimizing for campaign performance.
• Proven ability to create and manage social media and various marketing channels from inception to completion.
• Expertise in managing paid social algorithms and leveraging technical solutions for meaningful results.
• Strong analytical skills with experience in data analysis, attribution, ads implementation, and platform integration.
• Experience in strategy development, problem-solving, and results communication.
• Proficiency in Excel, Google Suite, Google Ads, and Bing Ads.

Benefits

• Competitive salary with excellent growth opportunity.
• Awesome medical, dental and vision plans with heavy employer contribution.
• Paid maternity leave and paternity leave programs.
• Paid vacation, sick days and holidays.
• Company funding for outside classes and conferences to help you improve your skills.
• Contribution to student loan debt payments after the first year of employment.
• 401(k) with company matching up to 4% after the first year.