Media Buyer/Planner, Spot Activation

True Media Company - Minneapolis, MN

Full-time - Mid Level

Remote - Minneapolis, MN

Professional, Scientific, and Technical Services

About the position

The Activation Strategist, Spot is responsible for the tactical planning, purchase, execution, and delivery of linear and digital video and audio channels, print, and out-of-home (OOH) media as part of approved media plans. This role involves establishing tactical media strategies and budgets for clients, requiring a proficient understanding of media measurements to creatively apply them in achieving client goals. Building and maintaining relationships with internal teams and external media partners is critical for success in this position.

Responsibilities

• Participate in media buying discussions relative to assigned client portfolio and channels.
• Develop and execute each client's tactical media plan within relevant channels and subsequent execution and delivery.
• Issue RFI and RFP efforts with existing and new vendors.
• Understand measurement strategies developed by the Client Strategy team and demonstrate their interpretation in tactical media evaluation and campaign setup.
• Negotiate best possible rates that will deliver planned exposure and secure relevant added value for all clients.
• Develop and maintain vendor relationships, forming partnerships and seeking innovative approaches/opportunities.

Requirements

• 3-5 years hands-on media buying experience.
• Strong understanding of media fundamentals including media math, reach/frequency, consumer/market research, plan development, analytics, and measurement strategies.
• Ability to communicate with supervisors and team leads regarding tactical strategies, ad specifications, and campaign delivery requirements.
• Ability to analyze metrics from campaigns and provide insightful and constructive observations/recommendations to internal teams and clients.
• Ability to explain and present Post Buy Analysis both internally and externally.
• Proficient with media tools and systems, including Advantage, Nielsen, Comscore, Strata.

Nice-to-haves

• Experience in training and mentoring others through internal training sessions and coaching.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• Life insurance
• Referral program
• 401(k) retirement plan with employer 3% match
• Robust Paid Time Off program, increasing with years of employment
• Maternity, Paternity, and Adoption Paid Time Off, plus Voluntary Paid Leave Bank
• Mental health and wellbeing support
• Philanthropy: True Giving (Includes volunteer time and 100% company match for employee donations to agency charity)