Media Buyer/Planner

Epicosity - Sioux Falls, SD

Full-time - Mid Level

Sioux Falls, SD

Professional, Scientific, and Technical Services

About the position

The Media Planner/Buyer at Epicosity is responsible for developing and executing comprehensive media strategies that effectively reach target audiences across various channels. This role involves collaboration with internal teams and clients to ensure campaigns are aligned with strategic goals and budget constraints, while also analyzing performance data to optimize outcomes.

Responsibilities

• Work closely with the Growth Strategist and Account Executive to understand strategic goals, audience segmentation, budget, and timing for campaigns.
• Develop and implement cross-channel media strategies that ensure client campaigns reach their target audiences efficiently and effectively.
• Create and evaluate media plan options that align with client objectives while maintaining budget oversight to maximize return on investment.
• Build and manage comprehensive media plans, handling both traditional and digital channels, including Google Ads, social platforms, and programmatic buys.
• Establish and nurture strong, productive relationships with media vendors to secure optimal rates and placements for client campaigns.
• Analyze campaign performance, provide insights, and recommend optimizations to improve outcomes.

Requirements

• Experience managing multi-channel campaigns including search, social, digital, radio, and TV.
• Strong understanding of audience segmentation and targeting strategies.
• Ability to analyze large sets of data and translate findings into actionable recommendations.
• Exceptional negotiation skills to secure competitive rates and advantageous placements.
• Strong communication skills for effective client interactions and internal collaboration.

Nice-to-haves

• DSP or Google Ads and Analytics certifications are a plus.
• Willingness to learn and grow in a fast-paced, evolving media landscape.

Benefits

• Professional development opportunities including certifications.
• Collaborative work environment with a focus on innovation.