Media Buyer/Planner

$65,000 - $75,000/Yr

Strike Marketing - Houston, TX

Full-time - Mid Level

Houston, TX

Professional, Scientific, and Technical Services

About the position

The Media Buyer/Planner position at Strike Marketing involves managing and executing media buying strategies across traditional and digital platforms. The role requires a strong understanding of market research, audience analysis, and effective negotiation with media sales to optimize advertising campaigns for clients. The ideal candidate will have a proven track record in media buying, particularly in Spot TV, Radio, and Cable, and will be responsible for developing advertising strategies that align with client goals.

Responsibilities

• Conduct market research and analyze demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
• Develop advertising strategies and campaigns with the media team to effectively reach the desired audience.
• Negotiate with advertising sales to ensure the most cost-effective approach for the client.
• Manage budgets and monitor campaign budget and delivery.
• Monitor audience and media trends, practices, and new technologies.
• Communicate and maintain professional relationships with media salespeople.
• Professionally represent and advocate for Strike Marketing and its clients.
• Complete all other duties as assigned.

Requirements

• Experience buying Spot TV, Radio, and Cable is a must.
• Strong computer skills and understanding of Strata (Freewheel), Google suite, and Microsoft programs such as Excel, Word, and PowerPoint.
• Strong verbal and written communication skills.
• Demonstrated commitment to principles of teamwork and shared responsibility.
• Ability to plan, organize, and coordinate tasks and projects for efficiency.
• Operate with the highest degree of integrity.
• Desire to learn and grow as a media professional.
• Must possess initiative, attention to detail, and ability to multi-task to meet simultaneous deadlines.
• Minimum of five years of experience as a media buyer.

Nice-to-haves

• Experience with OOH and CTV is preferred.
• Experience with Strata (Freewheel) for at least 3 years is preferred.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance