Media Buyer Strategist

$75,275 - $112,902/Yr

UCHealth - Denver, CO

Full-time - Mid Level

Denver, CO

Hospitals

About the position

The Media Buyer Strategist at UCHealth is responsible for developing, executing, presenting, and monitoring internal media plans for assigned campaigns. This role involves analyzing audiences, content, and metrics across various media outlets, serving as a media liaison between the internal strategy team and external agency partners. The strategist will utilize media research and data analytics to craft effective media mixes for both traditional and digital campaigns, ensuring alignment with business objectives.

Responsibilities

• Collaborate with cross-functional teams to evaluate media data and develop strategic media plans aligned with business objectives.
• Utilize media research, audience insights, and data analytics to craft the most effective media mix for both traditional and digital campaigns.
• Analyze demographic data and consumer profiles to target audiences with precision across various media markets.
• Plan, negotiate, and purchase media space and time, securing the best rates for advertising spend.
• Manage all media buys, including estimates, availabilities, and insertion orders, ensuring compliance with internal approval processes.
• Track and analyze campaign performance using advanced analytic tools, identifying key areas for improvement and optimizing campaigns accordingly.
• Prepare campaign schedules and manage detailed marketing budgets to ensure alignment with overall strategies.
• Provide actionable performance reports to key stakeholders and contribute to data-driven decisions to optimize ROI.
• Foster and maintain strong relationships with media vendors, stakeholders, and internal teams, ensuring seamless campaign execution.
• Collaborate with creative teams to ensure campaign messaging aligns with media strategies and business objectives.

Requirements

• Bachelor's degree in Marketing or related field (preferred).
• 4 years of media planning or buying experience.

Benefits

• Continuing education credits
• 403(b) matching
• Loan repayment program
• Disability insurance
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Vision insurance
• Loan forgiveness
• Pet insurance