Media Buyer

Robert Half - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

Administrative and Support Services

About the position

The Media Buyer position at Robert Half in Minneapolis, Minnesota, involves strategically purchasing media space across various platforms. The role is crucial for developing media buying strategies, negotiating costs with local media, and analyzing campaign performance to ensure effective media placements.

Responsibilities

• Develop and execute media buying strategies across several channels including local broadcast TV, Radio, Print, Outdoor, and Digital
• Negotiate with local media to secure cost-effective schedules
• Analyze and project audience levels for various media platforms
• Compile and maintain media schedules, ensuring accuracy and efficiency
• Manage budget worksheets and ensure alignment with media strategies
• Foster effective communication with clients regarding plans and purchases
• Conduct detailed post-campaign reports, providing insights and recommendations to improve performance
• Utilize media buying software systems effectively, ensuring optimal results
• Collaborate effectively within a fast-paced environment, managing deadlines and delivering results
• Ensure a strong understanding of local TV buying and apply this knowledge to media buying strategies.

Requirements

• Must hold a minimum of 3 years of experience in media buying
• Demonstrable knowledge and proficiency in broadcast media
• Proficient in media buying strategies and techniques
• Strong budgeting skills with the ability to manage financial resources efficiently
• Excellent negotiation skills to secure the best prices for media slots
• Ability to analyze and interpret media data to inform buying decisions
• Strong communication and interpersonal skills for effective collaboration with media vendors
• Proficiency in using media buying software and tools
• Bachelor's degree in marketing, advertising, or a related field would be advantageous
• Ability to stay updated with industry trends and advancements
• Strong organizational skills with the ability to manage multiple media buying projects simultaneously.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan