Media Buyer

Robert Half - Wilmington, DE

Full-time - Mid Level

Wilmington, DE

Administrative and Support Services

About the position

The Media Buyer role at Robert Half involves managing the purchase and monitoring of advertising space and airtime, primarily focusing on paid social media. The position requires the candidate to develop and execute effective advertising campaigns that align with brand strategies and target audiences, utilizing various platforms and tools to analyze performance and optimize outcomes.

Responsibilities

• Oversee the purchasing of media space and airtime across various platforms, including Facebook Ad, Bing, and DSP.
• Develop and manage effective advertising campaigns, ensuring they align with the target audience and brand awareness strategies.
• Utilize Facebook Insights and CRM tools to analyze campaign performance and customer interactions.
• Coordinate with broadcast and cabling service providers to ensure smooth execution of ad campaigns.
• Monitor and update customer credit records in line with company policy.
• Resolve customer inquiries promptly and professionally.
• Maintain a high level of knowledge about industry trends and advancements.
• Assess the outcomes of ad campaigns and make necessary adjustments for optimization.
• Collaborate with internal teams to enhance customer service and satisfaction.
• Ensure all advertising content adheres to legal and company guidelines.

Requirements

• Proficient in leveraging Bing for media buying purposes
• Competent in using CRM systems to manage and analyze customer interactions and data
• Familiar with digital signal processing (DSP) for creating, producing, and manipulating digital signals
• Experienced in using Facebook Ad Manager for creating and managing ad campaigns
• Skilled in interpreting Facebook Insights to make data-driven decisions for ad campaigns
• Adept in creating and managing ad campaigns across various platforms
• Knowledgeable in designing effective advertisements to promote products or services
• Capable of raising brand awareness through strategic media buying
• Understanding of broadcast media buying and its impact on marketing campaigns
• Familiarity with cabling in relation to broadcast and digital signal transmission is a plus.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan