Media Buyer

$45,000 - $55,000/Yr

SocialCatfish.com - Murrieta, CA

Full-time - Mid Level

Murrieta, CA

About the position

The Media Buyer role at Social Catfish focuses on lead generation and customer acquisition through paid advertising strategies across platforms like Google Ads, Bing, and Facebook. This position requires a results-oriented individual who can analyze data to optimize ad campaigns and drive insights about customer needs. The role involves collaboration with designers and content creators to develop high-performing ads, while managing budgets to maximize growth.

Responsibilities

• Set-up, optimize, and scale paid media campaigns and budgets using Google Ads, Bing, Facebook, etc.
• Perform regular tracking and analysis of the performance of the campaigns, including A/B testing to optimize for conversions.
• Collaborate with cross-functional teams to create advertising assets, copy, landing pages, etc.
• Conduct keyword research and build campaign strategies to improve KPIs such as CTR, CPA, LTV, Lead Quality, etc.
• Create weekly and monthly reports for internal stakeholders.
• Ensure accurate conversion tracking and attribution.
• Keep up to date with the latest industry trends.

Requirements

• Native (or near native) written and spoken English.
• High level of accuracy and strong attention to detail.
• Experience in Google Ads, Facebook, etc. media buying, preferably with sales/conversion or lead generation accounts.
• Deep experience with Search, Display, PMAX, Demand Gen, YouTube Ads, and App promotion ads.
• Strong mathematical and analytical skills.
• Ability to use spreadsheets to create reports, analyze data, and drive strategic and tactical decisions.
• Proficient at managing multiple accounts and able to organize, prioritize, and structure workload.

Nice-to-haves

• Experience with TikTok advertising.
• Familiarity with disruptive ad formats.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance