Media Buyer

$60,320 - $60,320/Yr

Influence Machines LLC - Santa Cruz, CA

Full-time - Mid Level

Remote - Santa Cruz, CA

About the position

The Media Buyer position at Influence Machines is a fully remote role focused on leading the paid advertising strategy to enhance the company's online presence and customer base. The ideal candidate will have a strong background in media buying, particularly in the health and wellness sector, and will be responsible for optimizing campaigns across various platforms to ensure maximum ROI on ad spend.

Responsibilities

• Plan, implement, and optimize paid media campaigns across platforms like Facebook, Instagram, Google, YouTube, and more.
• Analyze key performance metrics, including CPC, CPA, and ROAS to continuously improve campaign effectiveness.
• Conduct A/B testing to identify high-performing ads, audiences, and strategies.
• Manage ad budgets and ensure efficient allocation of resources to hit growth targets.
• Collaborate with the creative team to develop engaging ad content and landing pages that support business objectives.
• Stay up-to-date with the latest trends and changes in paid advertising platforms and implement new strategies accordingly.
• Report on performance and provide actionable insights for future campaigns.

Requirements

• 3+ years of experience in media buying, preferably within the health and wellness industry or a direct-to-consumer (DTC) online business.
• Expertise in managing campaigns on major platforms (Google, Facebook, Instagram, YouTube, etc.).
• Strong analytical skills with the ability to interpret data, identify trends, optimize campaigns and adjust strategy based on performance.
• Proficient with tools like Google Analytics, Facebook Ads Manager, and other marketing software.
• Ability to work independently, meet deadlines, and manage multiple projects/campaigns simultaneously in a remote environment.
• Familiar with communication and project management software: i.e., Slack, Asana.
• Strong communication skills and a collaborative mindset.

Nice-to-haves

• Self-directed with keen media buyer skills and excellent strategic planning skills.
• Great communicator adept at written and verbal communication.
• Attentive to detail with a high level of accuracy and an entrepreneurial mindset.
• A strategic thinker.

Benefits

• Health, Dental, and Vision Insurance
• Life insurance
• Paid time off
• 401(k) Plan with 5% Company Match
• Unlimited Paid Time Off (PTO)