Media Buyer

Herb - Los Angeles, CA

Full-time

Remote - Los Angeles, CA

Repair and Maintenance

About the position

Herb is a leading company in the cannabis industry, serving as a vital link between our audience of 14 million people and over 100 accounts. We are currently seeking a skilled and experienced media ad buyer who specializes in managing advertising campaigns on Twitter and X, with potential expansion into Meta and Instagram. This role is crucial for our clients in the US and Canada, requiring a deep understanding of advertising regulations and best practices specific to the cannabis sector, particularly on social media platforms. The media buyer will be responsible for developing and executing comprehensive advertising strategies that are tailored to the unique needs and challenges faced by cannabis brands on the Twitter/X platform. This includes monitoring campaign performance metrics, analyzing data, and making data-driven adjustments to optimize return on investment (ROI). The ideal candidate will collaborate closely with internal teams and external stakeholders to ensure that advertising efforts align with overall marketing objectives. Staying up-to-date with industry trends, platform updates, and advertising regulations is essential to ensure compliance and maximize the effectiveness of campaigns. The media buyer will play a key role in shaping the advertising strategies that drive success for our clients in the cannabis industry, making this position both challenging and rewarding.

Responsibilities

• Develop and execute comprehensive advertising strategies tailored to the unique needs and challenges of cannabis brands on Twitter/X platform.
• Monitor campaign performance metrics, analyze data, and make data-driven adjustments to optimize campaign ROI.
• Collaborate closely with internal teams and external stakeholders to align advertising efforts with overall marketing objectives.
• Stay up-to-date with industry trends, platform updates, and advertising regulations to ensure compliance and maximize campaign effectiveness.

Requirements

• Proven track record of successfully managing and optimizing advertising campaigns on Twitter and X platform, preferably for cannabis brands.
• In-depth knowledge of advertising regulations and best practices within the cannabis industry, particularly on social media platforms.
• Strong analytical skills and ability to interpret campaign performance data to make informed decisions and optimizations.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
• Detail-oriented approach with a focus on delivering high-quality results within established timelines.
• Relevant certifications or qualifications in digital marketing and advertising are a plus.

Benefits

• Fully remote position