Talentburst, An Inc 5000 Company - El Segundo, CA
posted 3 months ago
The Media Analyst position at Mattel is a critical role focused on analyzing YouTube data to support the company's global paid media efforts. This position is based in El Segundo, CA, and is designed for an individual who is passionate about media analytics and has a strong understanding of the YouTube platform. The Media Analyst will work closely with the paid YouTube team to evaluate campaign performance, interpret data, and prepare detailed reports that provide actionable insights. This role requires a collaborative spirit, as the analyst will partner with media buyers and internal teams to optimize media strategies and ensure that key performance indicators (KPIs) are met while maintaining cost-per-view (CPV) efficiency. In this role, the Media Analyst will be responsible for researching YouTube trends and providing updates to the paid YouTube team and the broader marketing organization at Mattel. The analyst will also conduct ad hoc analyses to support various initiatives and will manage a database of media metrics, ensuring that data is accurate and reliable. The ideal candidate will have a background in marketing, business, or communications, and will possess strong analytical skills to drive data-driven strategies that enhance overall YouTube performance for the brand portfolio.