Media Buyer

$65,000 - $90,000/Yr

Confidential - West Palm Beach, FL

Full-time - Mid Level

West Palm Beach, FL

About the position

As a Media Buyer, you will be responsible for planning, negotiating, and purchasing media placements for clients. This role involves collaborating with marketing and advertising teams to create effective media strategies that align with client objectives while ensuring timely and budget-compliant delivery of campaigns.

Responsibilities

• Develop media plans for clients based on their marketing objectives, target audience, and budget.
• Negotiate media rates and contracts with vendors and media outlets, ensuring compliance with the client's budget and goals.
• Analyze media data and provide recommendations for media optimization and future campaigns.
• Work with creative teams to develop engaging and effective advertising content.
• Monitor campaign performance and make necessary adjustments to ensure campaign success.
• Provide regular updates to clients on campaign performance, including media spend, impressions, and other relevant metrics.
• Manage relationships with media vendors and outlets, staying up to date on the latest media trends and technologies.
• Maintain accurate records of media placements, contracts, and performance metrics.
• Stay up to date with industry developments and apply best practices to media buying strategies.

Requirements

• Bachelor's degree in marketing, advertising, or related field.
• Minimum of 3-5 years of experience in media buying or related field.
• Strong negotiation and analytical skills.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Familiarity with media buying tools and software.
• Experience working with various media outlets, including TV, radio, print, and digital.
• Knowledge of industry trends and best practices.
• Ability to work independently and as part of a team.

Benefits

• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• 401(k) matching
• Opportunities for advancement