Media Buyer

$75,000 - $85,000/Yr

Nelson-Jameson

Full-time - Mid Level

Merchant Wholesalers, Durable Goods

About the position

The Media Buyer at Nelson-Jameson Inc. is responsible for planning, executing, and optimizing media campaigns across various channels to meet clients' marketing objectives. This role involves negotiating rates, selecting media placements, organizing creative assets, and monitoring campaign performance to maximize return on investment (ROI).

Responsibilities

• Develop and execute comprehensive media plans aligned with company goals and budget constraints.
• Conduct thorough research and analysis to identify target audiences and select the most effective media channels.
• Collaborate with creative teams and integrate ad creatives into data-driven media plans to ensure alignment with campaign objectives.
• Conduct audience research and develop media strategies tailored to specific KPIs and business goals.
• Manage media budgets efficiently and track expenses to ensure adherence to budget guidelines.
• Monitor campaign performance and make necessary adjustments to optimize results.
• Set up and manage campaigns across platforms, including Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Implement and troubleshoot tracking tools, such as pixels, UTMs, and Google Tag Manager, to ensure accurate performance measurement.
• Stay updated on ad platform best practices and policies to maintain compliance and maximize performance.
• Negotiate competitive rates and secure optimal media placements with various media vendors.
• Utilize data analytics tools to track key performance indicators (KPIs) and measure campaign effectiveness and proactively make real-time adjustments to achieve campaign goals.
• Execute A/B testing and advanced optimization techniques to improve campaign performance.
• Generate actionable recommendations from analytics and present clear, data-driven insights to stakeholders.
• Leverage tools like Looker Studio, Google Analytics, and platform-specific dashboards to create comprehensive performance reports.
• Build and maintain strong relationships with media vendors to ensure timely delivery and quality of media placements.
• Resolve any issues or discrepancies with vendors promptly and professionally.

Requirements

• High school diploma or GED.
• 5 or more years of professional experience managing and optimizing campaigns independently, applying expertise in PPC, SEM, and paid social strategies.
• Demonstrated hands-on, expert level of campaign management on platforms such as Google Ads, Meta, LinkedIn, and programmatic DSPs.

Nice-to-haves

• Post Secondary Degree.
• Experience working with a catalog of 10,000 or more products.
• Traditional print media buying and rate negotiation.

Benefits

• Comprehensive benefits package.